Rock Racing rolled into the 2008 season on the heels of a huge media blitz. Unfortunately, most of the press was of a negative nature. Luckily, the real(TM) journalists out there who actually took the time to find out what the Rock Racing program was all about quickly realized that while RR CEO Michael Ball was a bit of a renegade, he had a solid message that was worth a listen.
It might not have been the way most of us would have gone about doing business, but you had to give Ball props for doing things his way, sticking with it, sponsoring cycling in the US to the tune of seven figures and oh, yeah, winning a bunch of big American professional races.
Hey, but don't take my word for it. The crowds at all the major races Rock attended welcomed the team and clearly produced the biggest buzz at the events. And for the most part, these were new, young, eyeballs something the sport absolutely needs if it is going to survive.
I am hoping that the traditionalists and naysayers who did not welcome Rock Racing in 2008 can find a way to give them their due in 2009. After all, they will be wearing the stars and stripes jersey of the USPRO National Road Champion, certainly the most coveted American-based winner's jersey.
Hey, but that's not what I wanted to talk about in this blog. If you are a fan of Rock Racing and want to show your support, you can purchase the full Rock Racing kit online(you know how to use Google, don't you?). Throughout the year, the boyz at RR seemed to have a different kit for almost every major race, well, Rock and Republic is all about style. My personal favorite is the "venom" look, the predominately black with florescent green accents that was all the rage at the 2008 Amgen Tour of California.
Not only will the kit set you apart from your riding buddies, but the stuff fits and rides well. Imagine that. You can be stylish and comfortable at the same time. One note of caution. You are making a statement, fashion or otherwise. Please be certain you are capable of handling it. Of course, if you are a fan of Rock Racing, then you probably know how to roll.