I was invited to attend a think-tank group at Specialized headquarters last week. It was a half-day session focused on women’s products in the triathlon and road cycling market.
There were three other women in the same session as I, and two more women were to come to an afternoon session. Each of us had different backgrounds and athletic experiences which added to the richness of the session.
We met with the designers involved in all things cycling and triathlon – bike, shoes, gloves, saddles, graphics, etc… I was really impressed with the passion of the design team. They are driven to design the best (fastest, most functional, most aesthetically pleasing, etc.) products on the market. It’s fun to meet the brains behind the products that end up on the shelves.
Opinions and ideas filled the room. It was exciting to be involved with the group.
They did bring out a recently released triathlon shoe – a rear-entry shoe. It’s a great example of thinking outside the box – or – perhaps following the phrase on the wall in front of the tandem time trial bike “innovate or die.”