I'm often asked the question, "Is your company's web site free or does it cost $$?"
Most of the content featured on our AthleticMindedTraveler web portal is premium (i.e., minimal charge, but there is a fee - $19.95 per year; $2.95/month, etc.). But, as we add more destinations to the resource, we also release more cities as "Free Tours". Searching for an Amsterdam hotel gym? You'll find FREE information on quite a few. Need a Toronto vegetarian restaurant? Free. How about the nearest Kansas City health club? Free. San Diego golf course or bike shop? Free and free.
You get my point. As our web portal and premium pages grow so will the free content.