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"Belgian Knee Warmers"

Posted by Jim Kaese Mar 26, 2009

With the recent time change, my 630am bike rides have become somewhat colder. Keeping my upper body warm is easylayers, arm warmers, etc.but until recently I struggled to keep my legs warm, especially during the first 30 minutes of the ride. The crisp morning air would pierce into my knees and create stiffness and an annoying (not severe) amount of knee pain.


I tried wearing leg warmers, which are helpful for those bitter cold winter days, but I find them restrictive and too warm after 30 minutes in the saddle when the temps are above 45F.


A chiropractor friend, Ken Lounsbury (also an impressive cyclist), introduced me to what he calls the "Belgian knee warmer".













Sombra is a jelly-like cream that heats upon contact with the skin. Unlike Ben-Gay and Icy Hot, Sombra uses all natural ingredients and seems to last longer too (2 hours into my rides I still feel it). Before jumping on the bike, I dip two finger tips into the jar and rub on/around my knees. A little Sombra goes a long way. The heat starts within seconds. There is a strong peppermint-like scent, so I normally apply it outside to spare my family the smell.





It works like a charm. No aches, no pains and no cold bones. I've shared Sombra with several friends and family members who now all use it consistently for cold rides and runs.





Purchase the "Belgian Knee Warmer" via or various other online retailers--just Google it.





PS - Sombra also could help keep NFL fans warm while attending a winter home game



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Hard hitting interview from "Yours Truly" -- not really, but I did find it interesting how much (or little) knowledge about cycling is required for the job. Nevertheless, I'd say Joanna and Kristen were a big hit.


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Sex on a Plane

Posted by Jim Kaese Mar 3, 2009

Grabbed your attention, didn't we? Well, get your mind out of the gutter! This is not a blog about the "Mile High Club". But, Southwest Airlines is taking a page out of Donald Trump's, "Sex Sells" book with a 737-size image of Sports Illustrated swimsuit model Bar Refaeli on the side of one of its planes.








If nothing else, the "SI One" (short for Sports Illustrated One) is generating a lot of media buzz. But how will Southwest measure whether this marketing strategy is successful? If it's general media buzz, then it appears to be a home run. But, will it put people in the seats? I doubt it. Unless, of course flight attendants working on SI One (both male and female) will don beach attire. Um, on second thought, maybe that wouldn't be such a great sight.




This strategy could offend some potential customers too - many believe that such images only reinforce women as sex objects and nothing more.




I give Southwest (and its ad/pr firm) kudos for their creativity. But, if they were REALLY clever and creative, they would have put this swimsuit model's image on one side of the plane and combined it with an action shot of a female swimmer (e.g., Dara Torres, Amanda Beard) or soccer or tennis player on the plane's opposite side. Now, THAT would have been cool!!









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