Jobs would like to define the Tablet PC future alone，but Lazaridis believe the BlackBerry can change the rules of the game
September 27, the Canadian BlackBerry maker RIM, Developers Conference in San Francisco announced that the company will launch the first Tablet PC product PlayBook, as the core of the commercial market to boost the status of the BlackBerry part of the strategy. RIM CEO Mike Lazaridis said PlayBook professional is the best Tablet PC, with industry leading hardware and powerful and flexible software systems.
According to foreign media reports, 7-inch PlayBook with WiFi and Bluetooth, but must be connected to BlackBerry smartphone to wireless Internet access. Different between Apple iPad is that it supports Adobe Flash multimedia and multitasking capabilities while with two high-pixel camera. In addition, the new BlackBerry products will run non-mainstream operating system, which consists of QNX Software development. The company has developed various types of software to be RIM acquired earlier this year.
October this year PlayBook to the sale of business users and developers，available to consumers early next year. PlayBook RIM did not disclose the price, but said it would pull down the prices of consumer tablet PC range. After the announcement, RIM’s stock rose after-hours trading nearly 2% of the time, the transaction price is $ 49.29. Reuters quoted an analyst at investment firm Perez Fernandez’s words, he initially expressed doubts on the attitude of this tablet pc, but now he thinks, PlayBook some key features can make it different from the iPad.
In front of this big cake Tablet PC, other hardware vendors did not stand idly by. In much earlier time, some companies are already gearing up, trying to win a share of Apple CEO Steve Jobs hands.
September 17, Samsung Electronics in the United States released the first Tablet PC GalaxyTab. This was also considered a challenge iPad product which uses Google Android system, 7-inch screen, WiFi and 3G Internet access. Previously Samsung said , GalaxyTab will be marketed in Europe in October.
Samsung chief strategy officer Omar Mallorca said, in a crowded train when using GalaxyTab can feel like sitting at home as comfortable on the sofa, the tablet can put pants and jacket pockets.It is noteworthy that, GalaxyTab with four major U.S. carriers with the sale, the sale of telecom operators in the function and specifications GalaxyTab slightly different. Telecom operators, said that Samsung products will be available in time for Christmas holidays.
Samsung will also launch an online entertainment store called MediaHub for its smart phones and tablet PCs to provide movies and television content. Samsung did not disclose the fees online store, only that with the current market, compared to other content fees shops, their prices will be competitive. Samsung firmly fixed on the pace compared to Apple, PC giant Hewlett-Packard’s movements are a lot more tension.
HP plans to launch 7-inch tablet computer, and with a price of $ 399 bundled with HP printers, the Tablet PC can act as a printer control screen. It is reported that this Tablet PC is equipped with WiFi capabilities, can be networked to download e-books, play music and access to Facebook and other social networking sites.
Some analysts said the price war with rivals Hewlett-Packard hopes to seize the opportunity to more high-end notebook market. However, this may reduce the other vendors on the Tablet PC’s enthusiasm. In fact, the printer comes with the Tablet PC functionality is limited, HP seems to want to tell consumers Tablet PC is not a substitute for personal computers. IDC analyst Richard Sim said, everyone wants to find business opportunities of such equipment, but want to know how to locate the Tablet PC to get it to not affect the company’s other businesses.
September 22, Dell CEO Michael Dell at Oracle’s OpenWorld conference surprisingly announced that the company will launch paragraph 2 Tablet PC, but he did not disclose the details of the product, nor does it explain the price .
Earlier this year, Dell introduced a Google Android as the operating system Streak 5-inch Tablet PC. Shortly after the product launch, Dell has said that initial sales of the product exciting and excited, “but up to 600 million in revenue in Dell, the really insignificant.”
Compared with the enthusiasm of companies mentioned above，Motorola seems more stable, they delayed the release tablet laptop program this year.
Motorola Co-CEO Sanjay K. Jha said, they would not rush to publish tablet PC before the end of this year, but will focus on developing a more market prospects. “We only really competitive in the product only when the market, if successful, I hope to launch early next year.” He said his desire to enter the Tablet PC market, but also considering wider new forms of mobile computing.
But now except Apple the biggest winner no doubt is Google.
Google Android system by open source and free win many hardware manufacturer’s pursuit, are poured into the tablet PC market. Some analysts believe that in the long term, tablet PC based on Android will break the dominance of Steve Jobs. According to Gartner’s data, the use of Android smartphones in the U.S. market than Apple iPhone. Ed Moran, director of Deloitte Research, said Google is possible to replicate the success of the tablet PC market.
Although Google does not charge Android system, but if the system has been widely used in Android, Google can still be related to income. Bloomberg quoted an analyst Jim Friedland CowenCo said, Android system will help Google to increase mobile advertising revenue, open up the search engine market, and store operations applications. He believes that by opening up policy, Android system spread rapidly.
Because Apple AppStore app store current limitations, the phenomenon of the industry is expected to be weak stamina in the next few years gradually. Friedland said, Android Tablet PC may take 3 to 4 years to catch up in sales iPad, the iPhone and Android mobile phone system to catch up the time it takes about the same.
However, Google executives said recently that the absence of specific optimization to do, and now the Android system does not meet the Tablet PC. Google said the company will promote the future of Tablet PC product into its upcoming Chrome powered operating system. This is undoubtedly the time for Apple to allow breathing space to consolidate the existing position.