Dont be surprised if you see skiers and snowboarders wearing pink tickets on the slopes this year. Mountain High, Southern Californias closest winter resort, has teamed up with Revlon to raise awareness and funds for cancer research. This season, guests at the resort will have the option to upgrade their normal lift tickets to a customized Pink Ticket for just $1 more. Mountain High will match every dollar and the proceeds will go to the Revlon Run/Walk for women, one of the largest events for cancer research. Mountain High hopes to raise over $100,000 this season for the cause and has added a pink terrain on the mountain to further promote and raise awareness for the cause.
Its really great to see two different sportsskiing and running--come together for one great cause. Im definitely going to head up to Mountain High for a Pink Ticket this winter.
Here are some links for more information: