Busselton, WA (June 18, 2010) - Fourteen hundred Ironman triathletes will endure the challenge of a lifetime to hear `the voice of Ironman’, call his famous catch-phrase as they cross the finish line at Ironman Western Australia this December.
World Triathlon Corporation, owners of the Ironman brand, is bringing renowned Ironman announcer Mike Reilly to Western Australia for the first time, as part of its renewed commitment to creating a bigger and better event at Busselton. It will be the American commentator’s 99th Ironman event and his 16th in Australia.
Reilly is famous for his ability to create a party atmosphere at race finishes, bringing out thousands of spectators to cheer each athlete across the line. He has described Australia as home to one of the best partying crowds in the world.
“I am extremely excited to be coming to Ironman Western Australia this December to be a part of the great Australian Ironman scene,” Reilly said.
“Finish lines in Australia have an incredible atmosphere; the support for the athletes is second-to-none. Australians really get behind their Ironmen and women. It’s like a national sport there – it is an environment like no other.”
Reilly’s famous phrase “You are an Ironman” is a coveted prize to professional and age group athletes alike. The thought of being called across the finish line by a worldwide Ironman icon is a motivation that pushes many athletes through their pain barrier to a moment that will be remembered for a lifetime.
Reilly has seen 200,000 athletes sprinting, jumping, falling, crawling, crying, screaming and laughing over an Ironman finish line and maintains it is an honour to call them an Ironman.
“This is not a job, it is a passion,” he said. “I don’t look at this as work but as a fun-filled day with the honour of helping Ironman athletes be recognised as the incredible people they are.”
Reilly was the first announcer at a professional triathlon in 1982 and has been the main announcer at the Ironman World Championship in Kona, Hawaii, since 1989. He has worked over 1,000 endurance events worldwide, and spent more than 2,200 hours behind the microphone at Ironman events.
Ironman Western Australia is held in the scenic coastal town of Busselton, Western Australia, approximately 2.5 hours drive south of Perth. The event, which requires competitors to complete a 3.8 kilometre swim, a 180 kilometre cycle and a 42.2 kilometre run, is an official qualifier for the Ford Ironman World Championship.
World Triathlon Corporation will wholly deliver Ironman Western Australia for the first time this year, bringing new innovations to the race and further cementing the event’s reputation as one of the world’s premier Ironman races. 1,400 individual and approximately 100 teams athletes will compete at Ironman Western Australia 2010 on Sunday, December 5, 2010.
Athlete enquiries can be directed to WesternAustralia@ironman.com. All media-related enquiries can be sent to Holly Ranson at firstname.lastname@example.org or by phone + 61 400 593 610. Event information is available at www.ironmanwesternaustralia.com.