eteamz - the blog : 2006 : November : 16

The definition of marketing varies depending upon who you ask. One of the definitions I've heard over the years which resonated with me is marketing as a process of building long-lasting relationships with customers. Marketers often focus on inundating current and potential customers with messaging focused on corporate goals and their own bottom line. Rather, marketing should be a series of communications between related parties featuring content that both the marketer and the customer find interesting and compelling.

One of our marketing projects that just went live is our autumn sale offer to current free site administrators. This piece is visible when logging on to the eteamz admin area and accessing a free site. The purpose being to spread a little autumn/holiday cheer by offering 20% off PLUS as well as to educate about why eteamz PLUS is the best web site solution for teams and groups. More storage space, increased customization, a laundry list of features and tools...there is nothing you can't do with PLUS!

For those who missed out on the autumn sale piece, all you need to do is enter the coupon code: AUTUMNSALE when purchasing PLUS in order to take advantage of the 20% discount.

We'd love to hear your thoughts on the autumn sale piece as well as eteamz marketing in general. Are our offers compelling? Do you find our creative interesting? Would you like to hear from us more? Would you like to hear from us less? We're all ears!

Cheers,

-Eric

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Actually, a couple of things look different. You may have noticed that eteamz made a few changes today and I wanted to say a few things about them.

First and foremost, the eteamz home page looks a little different. Some things remain the same: pretty much everything from the main navigation menus and up. We wanted to leave this so that those visitors that use those menus to get right to what they're looking for can still do so. With the rest of the page, we wanted to focus more on our web sites than we have been recently. After all, we're approaching 3 million teams that have been represented on eteamz sites so it's something that people come here looking for.

Couple things that aren't on the home page anymore are direct links to the Message Boards, Tournament Finder and the top sports pages. But fear not! Like I said, we left the navigation menu as is, so you can get to the message boards through the "Community" menu and the sports are still listed in the drop-down as well. Also, we added a sort of quick search tool where you can easily do a simple search for eteamz sites, tournaments or announcements.

Something else that was added today was a feature for our community members. All of the member-generated content (on the boards, in announcements, etc...) is unmoderated because the eteamz community has always been able to kind of police itself. Today, we've added a tool for members to do that even better. Any piece of member-generated content now has a "Report Abuse" link so members can more easily alert eteamz staff to content that the community feels violates the eteamz terms of use, or the spirit of the community.

As always, we'd love to hear all your feedback about these changes, or anything else going on with eteamz. If you have specific support-related questions, please continue to use the support forums on the site.

Hope everyone has a happy Thanksgiving and enjoys the long weekend next week. We've got a few more changes coming before the end of the year, so check back with the blog often to stay up to date with what's going on.

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