The definition of marketing varies depending upon who you ask. One of the definitions I've heard over the years which resonated with me is marketing as a process of building long-lasting relationships with customers. Marketers often focus on inundating current and potential customers with messaging focused on corporate goals and their own bottom line. Rather, marketing should be a series of communications between related parties featuring content that both the marketer and the customer find interesting and compelling.
One of our marketing projects that just went live is our autumn sale offer to current free site administrators. This piece is visible when logging on to the eteamz admin area and accessing a free site. The purpose being to spread a little autumn/holiday cheer by offering 20% off PLUS as well as to educate about why eteamz PLUS is the best web site solution for teams and groups. More storage space, increased customization, a laundry list of features and tools...there is nothing you can't do with PLUS!
For those who missed out on the autumn sale piece, all you need to do is enter the coupon code: AUTUMNSALE when purchasing PLUS in order to take advantage of the 20% discount.
We'd love to hear your thoughts on the autumn sale piece as well as eteamz marketing in general. Are our offers compelling? Do you find our creative interesting? Would you like to hear from us more? Would you like to hear from us less? We're all ears!