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The re-launch of Active and eteamz in the upcoming months marks the advent of the video-age for the two brands.  Active, along with our video partner JumpCut, are integrating top-notch video services into Active and the Active suite of products (including eteamz).

 

 

 

An interesting issue worth pondering though is the legal ramifications of video support and how the system will function.

 

 

 

Case-in-point: YouTube.  Google has been embroiled in legal conflicts with major media networks recently regarding the use of copyrighted materials on Google���s recent acquisition, YouTube.  Originally heralded as the next cash cow application on the internet, YouTube has experienced a mass exodus of sponsors / partners due to the legally volatile nature of the YouTube business model.

 

 

 

 

 

 

 

 

My question is how will you, the eteamz and Active community, use these video tools?  I envision a vibrant network of folks sharing original video of sport-related accomplishment rather than recycled content from TV shows and movies.  Videography and photography of sport can be a truly powerful and awe-inspiring thing, imagine how powerful this consolidation of sport-related video from around the world is going to be?

 

 

 

I, for one, can���t wait!

 

 

 

Cheers,

 

 

 

Eric

 

 

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Quality & Identity

Posted by Ericha_eteamz Feb 23, 2007

 

The key to sustainable business is honesty and good intentions; a genuine interest in adding value to another person���s life.  This aura of good intention will then pervade the company, product, and community and become a more powerful marketing force than any of todays generally accepted mass-media marketing tactics.

 

 

 

This hasn���t always been true, but as monopolized industry becomes a thing of the past, the competitive nature of the marketplace is shifting power from the corporation to the consumer.  With the ball in the consumer���s court, it is up to the company to create products and services that add value to the consumer as well as create an image that the consumer can relate to and support.

 

 

 

Ikea is a great example of a company that delivers on all of these points.  They are a trendsetter in the budget furniture market, constantly designing and producing numerous styles of furniture sets and they are also a company that has done a great job developing a hip and conscientious corporate identity.

 

 

 

Quality Product + Positive Identity = Success

 

 

 

Recently, Ikea started an environmental program where they are charging shoppers $.05 per plastic bag with the proceeds being directed to an environmental conservation group.

 

Ikea's U.S. stores went through 70 million plastic bags last year
-- and officials want to cut that in half over the first year of the
''bring your own bag'' policy. That would equate to about 1.5
million trees being planted.

Polled customers responded favorably to this program, which makes perfect sense.  Who wouldn���t be willing to deal with a minor nuisance in order to be a part of such a respectable and socially conscientious program?  Programs like this help create an identity that people support and are proud to be a part of.

 

 

 

 

 

 

 

 

I���d love to get your thoughts on this topic regarding eteamz.  Is the eteamz product something you are excited to use and proud to display?  Can you easily identify what the eteamz brand stands for?  Do you think eteamz has a positive image?

 

 

 

Cheers!

 

 

 

-Eric

 

 

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Unique Nicknames

Posted by David Schwartz Feb 22, 2007

 

<span style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">You may have heard about the {color:#800080}Active.com Relaunch{color}, coming this Spring. Among the many great new features coming with this launch is a single login account and user profile across eteamz and Active.com. This is a perfect opportunity for us to roll out a new feature that has been requested by many of you: unique member nicknames. Your nickname, or display name, is how you will be known in the eteamz and Active.com communities, and is shown along with all your message board posts and your user profile. </span>

 

 

 

<span style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">This change is coming very soon for eteamz members, and rather than choose nicknames for everyone, we wanted to give you a chance to stake your claim to your own unique nickname. Most of you probably already have a unique nickname, so this will be easy for you. All you need to do is go to {color:#800080}your member profile page{color} and update your profile with the nickname you���ve already chosen. If someone else beat you to it, or if the nickname you have doesn���t work (only letters, numbers and the underscore (���_���) are allowed), you can choose a new nickname. </span>

 

 

 

<span style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">After <span style="FONT-WEIGHT: bold">Thursday, March 15, 2007</span>, any eteamz member that has not selected a new, unique nickname will have one assigned. We���ll try our best to make it similar to your current nickname, but we may have to do some special tricks to make it unique among our more than 3 million active members. The sooner you get to it, the better chance you have of being the only ���Mike��� or ���Coach��� on eteamz. And if you don���t feel like doing this for yourself, then please consider doing it for the eteamz customer support staff, cause they���re going to have to go through all the leftover accounts by hand, and they���ll get no dessert until they���re done!</span>

 

 

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Widgets!

Posted by Ericha_eteamz Feb 13, 2007

 

Widgets are the future of the web.  A totally user controlled, adaptive environment.  Many herald this technological advancement as the death of conventional web pages���of course the timeframe is debatable.

 

 

 

Widgets are already utilized by some of the big players in the internet and technology spheres:

 

 

Google's personalized home page can also be considered a
collection of widgets.  Apple, Microsoft, Google, and Yahoo
also offer desktop widgets.  And Typepad, the service that
hosts this blog, now lets you turn your blog into a &quot;blidget,&quot;
or blog widget.

 

 

Many see widget technology as analogous to Tivo/DVR.  Tivo/DVR allows you to choose which television content you are interested in watching by effectively fast-forwarding through the ads.  Widgets would allow you to basically do the same thing with your web content; to only experience the content you are interested in, rather than being bombarded with banners or news stories about Paris Hilton���s latest racially charged drunken binge (I apologize in advance for those who take an active interest in Paris Hilton���s life).

 

 

 

The rate of adoption for Tivo and widgets is also analogous.  Tivo/DVR is great technology and will no doubt become the standard in the future, but the product is still in its early stages and hardly has a dominant market presence.  Likewise, widgets are out there now and being utilized by millions of web-heads, but the technology has yet to explode.  Pageflakes.com and Netvibes.com are two examples of widget technology.

 

 

 

 

 

 

 

 

With widget technology just waiting to be adopted by mainstream web users, one must consider the implications and possible integration of widget technology into the eteamz framework.  Is widget-esque functionality the future of eteamz site templates?  Can this functionality also be applied to the admin UI experience?  I think it is possible and would be incredibly cool!  Imagine not only being able to customize every aspect of your Web site, but being able to do so in an admin tweaked to your exact specifications���your Web site and your admin would be completely customizable environments.

 

 

 

I would love to hear your thoughts about the current eteamz admin and site design templates as well as any ideas you might have for the future!

 

 

 

Cheers!

 

 

 

-Eric

 

 

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Hello eteamz fans,

 

 

 

Be sure we have your current email address on file.  If you need to update your email you can follow the instructions at:  http://eteamz.active.com/support/faq/admin.cfm#nickname

 

 

 

In the coming weeks and months we will be sending out important information regarding the re-launch of Active (our parent company) and eteamz.   More information will follow but for a sneak peek you can visit:  http://www.active.com/launch </span>

 

 

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Commercials have become an integral part of the Super Bowl experience.  Essentially, the Super Bowl consists of three separate factors combined into one event: the football game, the halftime show, and the commercials.  However, Super Bowl commercials are more a source of entertainment than anything else these days���how effective are they as advertisements?

 

 

 

Marketing and advertising is a constantly evolving and dynamic discipline.  The effective marketing techniques of 10 years ago, 5 years ago, or even last year might not be nearly has effective now.  For example, with the advent of DVR technology (Tivo), the effectiveness of television advertising has seriously diminished.  At $2.6 million per 30-second spot (on CBS), do Super Bowl commercials have a reasonable return on investment?

 

 

 

 

 

 

 

 

Faced with diminishing returns on traditional mass-media advertising, companies are being forced to get a little creative (God forbid) and pursue alternate methods of marketing.  Specifically, online advertising and guerilla marketing���but again, how effective are these types of marketing?  With the amount of spam circulating around the internet, online advertising is already seeing a decline in effectiveness.  Guerilla marketing still has potential, but caution must be exercised in order to avoid a situation like the Turner Broadcasting guerilla marketing debacle that cost the company and their agency $2 million. (http://www.cnn.com/2007/US/01/31/boston.bombscare/index.html).

 

 

 

So where does this leave us?  To paraphrase Field of Dreams: if you build it, they will come.  Marketing is all about building and maintaining long-lasting relationships with consumers.  The best way to build these relationships is not interrupting a person���s favorite television program with a commercial, or covering a person���s favorite web page in banners, or spamming their email inbox.  Rather, the best way to build these relationships is by building a quality product, letting word of mouth bring consumers to you, and then nurturing those relationships through open, two-way communication.

 

 

 

 

 

 

 

Did Google obtain 42.3% market share (search) through traditional advertising?  Hardly.  They created a quality, innovative product and let people discover it on their own.  Once word got out about Google (word-of-mouth), they experienced exponential growth.

 

 

 

eteamz is on the verge of great innovation.  The re-launch of the Active.com website and the further integration of eteamz into the Active parent company will bring about a series of significant advancements���not to mention all the changes, updates and upgrades we have in queue for 2008.

 

 

 

As always, we would love to hear your thoughts about anything!  The upcoming Active.com re-launch, eteamz marketing strategies, or changes/enhancements you���d like to see.

 

 

 

Cheers!

 

 

 

-Eric

 

 

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