The key to sustainable business is honesty and good intentions; a genuine interest in adding value to another person���s life. This aura of good intention will then pervade the company, product, and community and become a more powerful marketing force than any of todays generally accepted mass-media marketing tactics.
This hasn���t always been true, but as monopolized industry becomes a thing of the past, the competitive nature of the marketplace is shifting power from the corporation to the consumer. With the ball in the consumer���s court, it is up to the company to create products and services that add value to the consumer as well as create an image that the consumer can relate to and support.
Ikea is a great example of a company that delivers on all of these points. They are a trendsetter in the budget furniture market, constantly designing and producing numerous styles of furniture sets and they are also a company that has done a great job developing a hip and conscientious corporate identity.
Quality Product + Positive Identity = Success
Recently, Ikea started an environmental program where they are charging shoppers $.05 per plastic bag with the proceeds being directed to an environmental conservation group.
Ikea's U.S. stores went through 70 million plastic bags last year
-- and officials want to cut that in half over the first year of the
''bring your own bag'' policy. That would equate to about 1.5
million trees being planted.
Polled customers responded favorably to this program, which makes perfect sense. Who wouldn���t be willing to deal with a minor nuisance in order to be a part of such a respectable and socially conscientious program? Programs like this help create an identity that people support and are proud to be a part of.
I���d love to get your thoughts on this topic regarding eteamz. Is the eteamz product something you are excited to use and proud to display? Can you easily identify what the eteamz brand stands for? Do you think eteamz has a positive image?