The re-launch of Active and eteamz in the upcoming months marks the advent of the video-age for the two brands. Active, along with our video partner JumpCut, are integrating top-notch video services into Active and the Active suite of products (including eteamz).
An interesting issue worth pondering though is the legal ramifications of video support and how the system will function.
Case-in-point: YouTube. Google has been embroiled in legal conflicts with major media networks recently regarding the use of copyrighted materials on Google���s recent acquisition, YouTube. Originally heralded as the next cash cow application on the internet, YouTube has experienced a mass exodus of sponsors / partners due to the legally volatile nature of the YouTube business model.
My question is how will you, the eteamz and Active community, use these video tools? I envision a vibrant network of folks sharing original video of sport-related accomplishment rather than recycled content from TV shows and movies. Videography and photography of sport can be a truly powerful and awe-inspiring thing, imagine how powerful this consolidation of sport-related video from around the world is going to be?
I, for one, can���t wait!