Jimmy Hendricks, our tennis account executive here at Active, made an appearance at the USTA Campus Championships in Cary, NC this weekend to represent the Active Network and our products.
Jimmy���s report of the weekend���s frivolities was overwhelmingly positive, sharing that it was a great experience to spend a weekend watching tennis and interacting with current and potential clients.
eteamz was one of the Active products represented at the event, for which we developed a two-sided 4.25x5.5 printed card as well as a corresponding landing page.
I have been trying to shift to a ���less is more��� strategy for our marketing materials, focusing on a couple key points about the product as well as big product screenshots. Historically, eteamz has gone more with the ���fit as much info into the provided space as possible��� approach.
Sometime in the near future the plan is to adopt this minimalist strategy across the board for eteamz in tandem with the re-launch of the Active.com site. However, at this point the focus is completely on fixing all the site performance and stability issues.
Pretty exciting stuff!