Warning: Snark alert. I don't do this very often. But a press release
just came over the wire too difficult to resist: Behold! The I-gliti
apparel line, the first clothing and accessories collection designed
exclusively for, um, roller skiers . . .
In the category of lost-in-translation, today’s winner goes
to Italian roller ski company I-gliti, which has announced “The
Brightest Splash of Colour in the Roller Ski World.”
Specifically, the company is referring to its new clothing collection for roller
skiers. (Do you need special clothing to do that?)
The company’s sportswear—which “combines technical features and
glamour to satisfy the demands of skiers at all levels”—includes
lightweight, body-hugging and breathable t-shirts and shorts that are
comfy to wear and “have been studied so as to allow full freedom and
not restrict movements.”
Good, good. . .
Further, I-gliti apparel “pays the greatest attention to its selection of
materials” with a collection comprised of “dazzling white for the more
feminine version and dark assertiveness for the men.”
Dark assertiveness, eh? (I’m confused.)
To boot, both the girls and boys get clothing with “fuchsia inserts caressing the hips.” Gotta love that.
In addition to a fabulous press release, the company’s web site (http://www.i-gliti.com/eng/index.html) doesn’t seem to work very well.
Regardless. . . I-gliti, “from equipment to clothing, the smartest choice in the roller ski world.”
Roller Ski On, brothers!
