Warning: Snark alert. I don't do this very often. But a press release

just came over the wire too difficult to resist: Behold! The I-gliti

apparel line, the first clothing and accessories collection designed

exclusively for, um, roller skiers . . .

In the category of lost-in-translation, today’s winner goes

to Italian roller ski company I-gliti, which has announced “The

Brightest Splash of Colour in the Roller Ski World.”

Specifically, the company is referring to its new clothing collection for roller

skiers. (Do you need special clothing to do that?)

The company’s sportswear—which “combines technical features and

glamour to satisfy the demands of skiers at all levels”—includes

lightweight, body-hugging and breathable t-shirts and shorts that are

comfy to wear and “have been studied so as to allow full freedom and

not restrict movements.”

Good, good. . .

Further, I-gliti apparel “pays the greatest attention to its selection of

materials” with a collection comprised of “dazzling white for the more

feminine version and dark assertiveness for the men.”

Dark assertiveness, eh? (I’m confused.)

To boot, both the girls and boys get clothing with “fuchsia inserts caressing the hips.” Gotta love that.

In addition to a fabulous press release, the company’s web site (http://www.i-gliti.com/eng/index.html) doesn’t seem to work very well.

Regardless. . . I-gliti, “from equipment to clothing, the smartest choice in the roller ski world.”

Roller Ski On, brothers!