In the business magazine Inc. this week writer Robert Andrew Powell
profiles the Boulder, Colo., company Newton Running, a Gear Junkie[ Top 10 pick in 2007|http://thegearjunkie.com/top-10-gear-of-the-year-awards-2007]. It’s a nice article +(click here: “Keep Running”) +with some background on the innovative business and its unlikely
trajectory to success.
But then I got to page No. 4 where the writer sideswipes the ol’ Gear Junkie here.
The questionable journalism starts in a section of the story where Powell
is looking to play the negative angle on Newton. He glorifies the
innovators for a few hundred words then segues into his own hesitant
experience with the shoes, writing in an ad hoc review that “The
Newtons did not make running any easier, as far as I could tell, but
they didn’t seem to cause damage, either.”
A couple sentences later he continues: +“I noticed that the Gear
Junkie columnist who ranked the Newtons No. 1 in his gear-of-the-year
column said the shoes kept him ‘feeling faster’ in the Twin Cities
Marathon. And then I saw that his finishing time of four hours and 36
minutes was 46 minutes slower than his time in the same race two years
Powell is right that I ran a slow marathon in
the Newtons last fall. But he did not phone to ask why. Indeed, the
weekend of the marathon I was attempting an endurance feat
of sorts, as I raced in (and won) a 12-hour adventure race on Saturday,
got a couple hours of sleep, then arose early to run the marathon on
Sunday. Blogged on the epic here: http://thegearjunkie.com/12-hour-ar-262-miles
In addition to that oversight, it’s strange logic for Powell to assume or
suggest that the shoes I wore for a particular event would affect my
time so dramatically. A 46-minute difference should have been a red
flag to Powell. Any number of factors might slow you down on a
marathon—an injury, the heat or weather one year versus another, your
health at the time. But your shoe type causing a 46-minute gap? That’s
Anyway, my message to Powell is: Next time call and
get the full story straight. Readers, thanks for listening to my rant.
Signing off now to go take a training run. . . in my Newtons.