Congratulations, you have been appointed as CEO of a new start up company, the mission statement of your new company is “reach my potential and make good decisions”, its simple but compelling andthis takes thoughtful planning and ingenuity as a young Chief Executive.
You have to look at your career as if you’re running a business, all decisions go through you and all outcomes are because of you, you are the only employee of your company. You have to do the accounting, the marketing, the sales, the R/D, and develop your product.
Every company needs partnerships, we all need help from others to achieve our objectives, your partners are your teammates, you need your partners to reach your goals, so treat them fairly, work hard for them as you simultaneously help them achieve their objectives and trust they will provide the assistance you need.
Every company needs investors, people with resources that provide you every opportunity to reach your objective. These are your parents/guardians. How many times have your parents drove 45 min to take you to
AAU practice, spent $400 on a summer camp, and bought you those $120 NIKE’s? They are investing in your future, the same goes with Angel investors or Venture Capital Companies looking to invest in a small startup company. You need to convince them it is worth their time, energy and money, they are also a strategic partner for your future…Make sure you thank them daily and use their resources wisely.
A lot of startup companies use outside resources to ask unbiased questions and to get honest feedback, they are called “consultants”. This is your coach, your coach should always provide you the most accurate and honest feedback. They should be wise, fair and always have your best intentions at heart. One of their many responsibilities is to empower you on a successful path.
Every company (and athlete) needs:
A business plan – a detailed, mapped out plan that shows how you will get to your objective.
A business model - How your business operates efficiently, what are your best practices and disciplined habits that make you stand out in a competitive market?
A product/service - What market are you in and why your product is the best. For me I was in the shooting guard market and I needed to be the best long range shooter available for purchase.
Marketing and Brand - How do you make people aware of your product and how do you brand yourself? Your personal brand is everything; embrace this responsibility because no one can market your brand like you. This involves your attitude, the way you carry yourself and how you treat others. It also speaks to your work ethic.
Target Market - Who are your customers? In this case your audience. Who are you performing for? As players, we all want fans, people who pay money at the door to watch you perform. All good CEO’s know that the customer’s need to have a great experience if they are to keep coming back. Put on a show every time you are on stage for your fans.
Have you ever thought of yourself as a CEO? If not, lets’ start now!