Search Engine Optimization For Dummies . You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines or SEO.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service.