Seeing What's Next: Using Theories of Innovation to Predict Industry Change .This book argues that it is possible to predict which companies will win and which will lose in a specific situation—and provides a practical framework for doing so.

Most books on innovation—including Christensen’s previous two books—approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an “outside-in” perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.