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MS Runs the US

One of the biggest components of building your own “endurance lifestyle” is being able to operate on your own schedule. For some this means being able to exercise and race whenever they want, but for the lucky few, they are able to use their fitness to bring attention and focus on an issue that they are most passionate about. I discuss this concept in my forthcoming book Train to Live, Live to Train: The Insider’s Guide to Building the Ultimate Fitness Lifestyle, as I think an important part of our fitness journey is finding a connection to “something” bigger than just endorphins.

But enough about me–let’s learn more about the amazing Ashley and how she’s changing lives one run at a time…

I had the good fortune of interviewing Ashley Kumlien last week. She is a one-woman, country-crossing, game-changing ball of energy. In case you’ve been living under a rock, Ashley is running across the US — approximately 25 miles per day — to raise awareness and funds to fight Multiple Sclerosis (MS).

Ashley’s mother, Jill E. Kumlien, has been fighting MS for 27 yrs. It is Jill’s continued zest for life in the face of her adversity that has inspired Ashley to RUN:

  • 20-30 miles a day;
  • for approximately 6 months;
  • while running from San Fran, CA to New York, NY.

I was able to get about 15 minutes with her between interviews and her post-run recovery somewhere in western PA, and I learned:

  • What inspired her to take this incredible journey;
  • How she recovers from all the running;
  • It’s possible to have a sense of humor after 3,000 miles of running;
  • Her plans for a relay run across the US in 2012 (you’ll be able to participate)A

You can listen to the full interview here online, or you can download it here.

If you live in/around New York City, you could drop in on the Finish Line event at City Hall, hosted by Montell Williams. I am sure it will be an epic event, but as Ashley notes it’s only a small step of many that need to be taken to fight MS.

If you’d like to learn more about Ashley, donate funds, view her pictures, donate funds, follow her virtual map, or donate funds (get it?), please use the links below.

Web & Elsewhere:

I am curious to know what your passion is outside of exercise. What journeys are you contemplating? Please share with us in the comments below!

Become a Fan of Endurance Lifestyle Design on Facebook to join the conversation and check out my free Fit Life eBook for more insider tips.

Thank you so much!

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ELD Book Cover


With the launch of my new book coming in less than two months, I am getting pretty pumped to spread the word about what this book is really about.

First, let me be clear that the fundamental premise of the book is pretty simple. We can all be much, much fitter than we are right now if we can structure our lives in such a way that allows us to get the best possible training in at the right times. Not the most training all the time. Not a slave to the job or other commitments. This is about purposefully building a lifestyle that will integrate your passion for endurance sports with all the other things that are most important for you.


This book is not for you if…

  • …you are looking for a list of cool workouts;
  • …you want to be come an endorphin-monk and train away the rest of your days;
  • …you want some top-secret short cut to the top.

I have to be honest and say it’s not really a book, it’s more of a manual. After the introductory section of the book I move right into outlining strategies that you can use in your own life. I have included several case studies to show you how other folks get it done on a regular basis. There are even several worksheets to help you get the ball rolling right away.


I have worked hard to make sure the book is ready-to-use, and I feel that I am pretty much there.


As we build to the launch of the book in November, I wanted to recap some of what the book is about (above) as well as collect and share some of the information I have already made public about the book itself. In addition to the links below, consider downloading the FREE Fit Life eBook as an interim-resource until the full book comes out in November.


Thanks and enjoy!!!


~ Patrick

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Art of Non Coformity Book


Just Released on Amazon here: Art of Non-Conformity Book


I follow about 20 folks online, mainly because the vast majority of folks out there aren’t doing new, inspiring stuff. My top 20 do, and for their efforts, documentation and sharing I am truly grateful. Chis Guillebeau, the author of the brand new rt of Non-Conformity Book and chief architect of many a world-domination plan via the AONC online empire, is one such inspirational character.


This book captures the core tenets of Chris’ philosophy, which center around how to live a remarkable life. He’s carving his path by traveling to all 192 countries (as recognized by the UN) and using those experiences to connect with others. His advice via the unconventional guides he has published over the last three years. With topic ranging from World Domination to the Frequent Flier Ninja and the all-encompassing Empire Builder, Chris has you covered.


And now, thanks to the miracle of book publishing, you’ve got a guide that doubles as your passport to a world of remarkable living. An absolute must-have read for folks looking to change their lives in today’s digital age.


Enjoy…I’m off to buy my copy…


~ Patrick

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Majestic White Heron
Creative Commons License photo credit: PacoAlcantara

What will your creation become?

Time for another business post folks. This one was written on the flight home from Ironman Louisville, one of my annual pilgrimages to support the amazing folks on Team Endurance Nation.

After a few hours of checking up on by business reading, which mainly consists of sifting through my contacts via Twitter and checking in on the key blogs I follow, I am beginning to get a little disenchanted. If I open another email from another expert selling me a $1000 program to creating the best blog ever, I might just keel over.

I have to wonder where such a swath of experts were hiding, mere years ago, until the advent of Twitter and social networking. I am not personally overwhelmed by the information available 24/7 on the web, but I struggle daily to make sense of the people who are involved.  Who to follow? Who to listen to? Who can help me?

I have come up with a simple criteria I use when navigating the expert-o-sphere. I simply ask: Is this person trying to sell me something or teach me something?

If you are selling, then I take what you have to say with a grain of salt. And the higher the price of what you are selling almost instantly lowers your value to me.

If you are teaching, then I am interested. The web is a good place to make money (see selling above) but it’s also a platform for educating, sharing and creating change. These elements don’t preclude making money, but they do require a fundamentally different approach to communication.

Why Selling vs Teaching?
Well, I had to start somewhere. Seriously. But it’s also because I am looking for role models and leaders in my personal and professional quest online. Having been at the online entrepreneurial game now for five years, I have learned that the quick fix stuff never really works as well as you’d like it to. If the web is full of information, then the most important people to me are the ones who are going to help me to learn and to put my learning into action.

Someone who sells just drops by via email, or maybe by phone. Think 30-second dating. The teacher, on the other hand, is there consistently. Whether it’s daily or weekly, s/he is putting out thoughtful content that challenges me to be better as a person and as a professional.

This isn’t to say that the person teaching won’t, at some point, try to sell me something…but if they have already taught me something then I will be more likely to purchase from them.

It All Comes Down to Building
At the end of the day, I think the real power of the web is to connect people and ideas and to reduce the barriers for further exploration. There are few, if any experts out there. There are lots of opinions, and that’s a good thing. But the most powerful experiences are where dialogue and information sharing improves our collective understanding of any given concept.

The folks who do this well are what I call “builders,” people who are creating online communities of people able to access high-quality information. The next step for these folks is to create the opportunity for their followers to connect with each other, driving the process forward exponentially faster.

I think of Gary Vaynerchuk, Tim Ferris, Derek Sivers, and Cal Newport as a few of the powerful voices that affect how I work and live. These people generate ideas and food for thought, but aren’t (yet) building online communities for their many followers. I think that’s going to be the next iteration…and you can get a jumpstart on these thought leaders by building out that community on your own.

If you are looking to succeed online today, I think it’s important to consider yourself a builder, not a seller. A teacher, not a marketer. Take a personal long-term view on your content and how you build relationships online. The longer you play the game, the more likely you are to win.

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Patrick McCrann

Patrick McCrann

Member since: Jan 18, 2008

Marathon training information and insights from elite coach Patrick McCrann. Find your ultimate Marathon Training Schedule online here:

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