The lesson, as always, is don't brag that you can do the same number of sit-ups that you could do when you were 12 unless you can do the same number of sit-ups that you could do when you were 12!
This is all the result of a "warped" corporate culture here at Active where we are encourage to... well, BE active. A great example of this is the Active X program that our Art Director, Arch Fuston has put together. There's a full and a lite version for those of different fitness levels. It's great fun and a killer workout, as I'm sure Damon will attest.
New advertiser, and a "fun" new way to feature them on the site. We built a Gaiam "skin" for our Mind and Body channel.
I think it's a nice way to strongly brand the page without being obtrusive and getting in the way of the content that the user has come to the site to find. It's also not the most difficult implementation ever - which is nice. The trickiest part was getting the logo on the background image to be clickable. It took an anchor tag being blocked and relatively positioned to make that happen. Of course the hardest part of that was - and isn't everything - dealing with cross-browser DOM/box model inconsistencies.