Based on what our analytics tools tell us, many of you go straight to what we call our "event details" pages on active.com. These pages are designed to showcase information about, say, a 10k, to help you decide if you want to register or not (check out the event details page for the Niantic Bay 10K, for example).
We think there's a lot that can be improved about this page. Namely A) it's design, B) the speed at which it loads, and C) its lack of focus on, well, you. So we're starting into a sequence of updates that will spice things up bit. Here's a preview of what's coming in the first update.
It's got a completely re-vamped look and feel. We've also modified the reviews system, making it so people who review an event also rate it on a scale of 1 - 5 (using our fancy stars).
Future releases will include Youtube and Flickr integration as well as a host of other goodies. But look for this update in the next month or so!