A key component of my role as Social Media Manager here at Active is trying to find new and better ways for active people to connect and share: with us, with the site, with each other, and with the sports about which they are passionate. The Active.com fan page on Facebook is one way we're able to accomplish this.
Made up mostly of staff members just six months ago, the page has grown to ~15,000 fans, which use the platform for reasons ranging from getting updates on popular articles to peer support to photo sharing. Part of this growth is the result of having recently added a Facebook Fan Box on the home page to make it easier for the visitors to join our page.
ACTIVE is the leader in online event registrations from 5k running races and marathons to softball leagues and local events. ACTIVE also makes it easy to learn and prepare for all the things you love to do with expert resources, training plans and fitness calculators.