We had a mandate in Q3, 2010, to conceptualize a product that showcased what a regionally-focused Active.com could be. After myriad brainstorming sessions, several user research trips, and executive coaxing we landed on Active Local.
Active.com Local has one mission in life, and that is to connect active people with the things active people do. Active.com Local is tightly integrated with Active.com, which has an awesome listing of activities to register for. All of those great activities have made their way to Active.com Local, too.
But we want Active.com Local to be about more than just the big events people register for. We're striving to be the definitive guide to activities happenning in your neighborhood - activities like morning rides, yoga in the park, afternoon runs and nearby hiking treks. We did our research and found that local bike shops and running shoe stores, the running club down the street, your favorite yoga instructor, or the local climbing store all put on an incredible number of free activities right where you live. So we're working in conjunction with these activity hosts to build up our inventory of things to do in the Bay Area.
In this way Active.com Local can be used not only to register for the Bay to Breakers, for example, but also to find a 6am run to join on Monday mornings.
We're also promoting local activity hosts - small shops and clubs - by making it easy for you to find your favorite bike shop and the morning rides it puts on, for example. The most active clubs and businesses are featured on our homepage. And you'll also find them listed on Near You map.
Public Beta Release
Active.com Local is targeted towards people in the San Francisco Bay Area. And starting now, users from that region who visit Active.com will see a ribbon encouraging them to visit Active.com Local.
ACTIVE is the leader in online event registrations from 5k running races and marathons to softball leagues and local events. ACTIVE also makes it easy to learn and prepare for all the things you love to do with expert resources, training plans and fitness calculators.