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    <title>Blog Posts From Active Product Development Tagged With improvements</title>
    <link>http://community.active.com/blogs/productdev</link>
    <description>Miscellaneous Rants from the people who develop active.com</description>
    <pubDate>Wed, 22 Jun 2011 22:05:16 GMT</pubDate>
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    <dc:date>2011-06-22T22:05:16Z</dc:date>
    <item>
      <title>Opening Up for Better Collaboration</title>
      <link>http://community.active.com/blogs/productdev/2011/06/22/opening-up-for-better-collaboration</link>
      <description>&lt;!-- [DocumentBodyStart:3a35416f-ebcc-43eb-8ddf-8270768a6c26] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;We've been hiring like crazy here and have had to move some furniture out of the way to open up space for new folks.&amp;#160; I took this as an opportunity to improve the work environment.&amp;#160; Previously, our setup looked much like this:&lt;/p&gt;&lt;p&gt;&lt;a href="http://community.active.com/servlet/JiveServlet/showImage/38-88389-33980/IMG_1247.JPG"&gt;&lt;img alt="IMG_1247.JPG" class="jive-image-thumbnail jive-image" height="336" onclick="" src="http://community.active.com/servlet/JiveServlet/downloadImage/38-88389-33980/450-336/IMG_1247.JPG" width="450"/&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;We tore down those cube walls and assigned teams to sit together in pods of four.&amp;#160; Engineers, QA and Product Manager are all mixed in together.&amp;#160; Here's the result:&lt;/p&gt;&lt;p&gt;&lt;a href="http://community.active.com/servlet/JiveServlet/showImage/38-88389-33981/IMG_1246.JPG"&gt;&lt;img alt="IMG_1246.JPG" class="jive-image-thumbnail jive-image" height="336" onclick="" src="http://community.active.com/servlet/JiveServlet/downloadImage/38-88389-33981/450-336/IMG_1246.JPG" width="450"/&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;The environment is much more open and collaborative.&amp;#160; And, perhaps counterintuitively, it's quieter.&amp;#160; I suppose folks are more aware of each other and keep their voices down as a result.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:3a35416f-ebcc-43eb-8ddf-8270768a6c26] --&gt;</description>
      <category domain="http://community.active.com/blogs/productdev/tags">active.com</category>
      <category domain="http://community.active.com/blogs/productdev/tags">improvements</category>
      <pubDate>Wed, 22 Jun 2011 22:05:16 GMT</pubDate>
      <author>guest</author>
      <guid>http://community.active.com/blogs/productdev/2011/06/22/opening-up-for-better-collaboration</guid>
      <dc:date>2011-06-22T22:05:16Z</dc:date>
      <clearspace:dateToText>1 year, 11 months ago</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
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      <wfw:comment>http://community.active.com/blogs/productdev/comment/opening-up-for-better-collaboration</wfw:comment>
      <wfw:commentRss>http://community.active.com/blogs/productdev/feeds/comments?blogPost=88389</wfw:commentRss>
    </item>
    <item>
      <title>Active.com now Served through Akamai</title>
      <link>http://community.active.com/blogs/productdev/2010/03/03/activecom-now-served-through-akamai</link>
      <description>&lt;!-- [DocumentBodyStart:48180758-525b-4cc3-83f9-8df221383cf9] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;At 1:30 PM PST on 2 March, 2010 we flipped the switch and started serving www.active.com through Akamai.&amp;#160; We then watched our average load time and bandwidth consumption stats decrease as the DNS change propogated across the world.&amp;#160; The end result has been significant.&amp;#160; Below are just some of the improvements we've noticed.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;a class="jive-link-external-small" href="http://www.active.com/"&gt;Active.com&lt;/a&gt; homepage load time reduced from 6 seconds to less than 1 second&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://community.active.com/servlet/JiveServlet/showImage/38-17180-13005/performance-active.com-home.gif"&gt;&lt;img alt="performance-active.com-home.gif" class="jive-image-thumbnail jive-image" height="180" onclick="" src="http://community.active.com/servlet/JiveServlet/downloadImage/38-17180-13005/450-180/performance-active.com-home.gif" width="450"/&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;a class="jive-link-anchor-small"&gt;Community&lt;/a&gt; homepage load time reduced to an average of 2 seconds&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://community.active.com/servlet/JiveServlet/showImage/38-17180-13006/performance-community-home.gif"&gt;&lt;img alt="performance-community-home.gif" class="jive-image-thumbnail jive-image" height="177" onclick="" src="http://community.active.com/servlet/JiveServlet/downloadImage/38-17180-13006/450-177/performance-community-home.gif" width="450"/&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Datacenter bandwidth consumption reduced by at least 30%&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://community.active.com/servlet/JiveServlet/showImage/38-17180-13007/mbits-per-second.gif"&gt;&lt;img alt="mbits-per-second.gif" class="jive-image-thumbnail jive-image" height="129" onclick="" src="http://community.active.com/servlet/JiveServlet/downloadImage/38-17180-13007/450-129/mbits-per-second.gif" width="450"/&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Concurrent sessions on our webservers reduced by 45%&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://community.active.com/servlet/JiveServlet/showImage/38-17180-13008/concurrent-sessions.gif"&gt;&lt;img alt="concurrent-sessions.gif" class="jive-image-thumbnail jive-image" height="127" onclick="" src="http://community.active.com/servlet/JiveServlet/downloadImage/38-17180-13008/450-127/concurrent-sessions.gif" width="450"/&gt;&lt;/a&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;There's still room for improvement with our load time averages.&amp;#160; Apache Bench tests show HTML-only load times for the active.com homepage to be under 100 milliseconds.&amp;#160; The program that generated the chart above also downloads CSS, Javascript and 3rd party collateral.&amp;#160; Regardless, we're excited about this change.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:48180758-525b-4cc3-83f9-8df221383cf9] --&gt;</description>
      <category domain="http://community.active.com/blogs/productdev/tags">active.com</category>
      <category domain="http://community.active.com/blogs/productdev/tags">speed</category>
      <category domain="http://community.active.com/blogs/productdev/tags">improvements</category>
      <category domain="http://community.active.com/blogs/productdev/tags">akamai</category>
      <pubDate>Wed, 03 Mar 2010 19:11:57 GMT</pubDate>
      <author>guest</author>
      <guid>http://community.active.com/blogs/productdev/2010/03/03/activecom-now-served-through-akamai</guid>
      <dc:date>2010-03-03T19:11:57Z</dc:date>
      <clearspace:dateToText>3 years, 2 months ago</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
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      <wfw:comment>http://community.active.com/blogs/productdev/comment/activecom-now-served-through-akamai</wfw:comment>
      <wfw:commentRss>http://community.active.com/blogs/productdev/feeds/comments?blogPost=17180</wfw:commentRss>
    </item>
    <item>
      <title>Adding a Little Zip</title>
      <link>http://community.active.com/blogs/productdev/2009/07/06/adding-a-little-zip</link>
      <description>&lt;!-- [DocumentBodyStart:ae802b35-9a41-450c-a700-2a18513688dc] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;The update to active.com last week brought with it a significant improvement in load time and page size.&amp;#160; We met last month to determine how we could give the site a bit more zip and came up with a solid list of about 8 items.&amp;#160; One of those items, removal of &amp;#147;VIEWSTATE&amp;#148;, was included in our latest update.&amp;#160; VIEWSTATE is a variable used in ASP.NET to make HTTP, a stateless protocol, act like a stateful one.&amp;#160; Most of the pages on active.com, however, don&amp;#146;t require state, making VIEWSTATE extraneous.&amp;#160; And on average VIEWSTATE added an additional 50 to 150 KB to page sizes to the site.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;In our latest release we turned VIEWSTATE off.&amp;#160; Data shows us that the site is about 23% faster and, with an average page size reduction of 27%, we&amp;#146;ll lower consumed bandwidth out of our production data center by about 500 to 800 GB/month.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Here&amp;#146;s a summary of performance improvement:&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://www.active.com"&gt;Homepage&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Average Page Size: 17% reduction&lt;/p&gt;&lt;p&gt;Page Load Time: 18% faster&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://www.active.com/page/Event_Details.htm?event_id=1654960"&gt;Event Details&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Average Page Size: 38% reduction&lt;/p&gt;&lt;p&gt;Page Load Time: 26% faster&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://www.active.com/running"&gt;Channels&lt;/a&gt; (Running used as the control)&lt;/p&gt;&lt;p&gt;Average Page Size: 21% reduction&lt;/p&gt;&lt;p&gt;Page Load Time: 24% faster&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://www.active.com/active-family/Articles/6-Ways-to-Teach-Your-Child-to-be-Active-for-Life.htm"&gt;Articles&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Average Page Size: 32% reduction&lt;/p&gt;&lt;p&gt;Page Load Time: 27% faster&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Moral of the story - &lt;a class="jive-link-external-small" href="http://www.codinghorror.com/blog/archives/000415.html"&gt;turn off VIEWSTATE whenever and wherever you can&lt;/a&gt;.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:ae802b35-9a41-450c-a700-2a18513688dc] --&gt;</description>
      <category domain="http://community.active.com/blogs/productdev/tags">active</category>
      <category domain="http://community.active.com/blogs/productdev/tags">speed</category>
      <category domain="http://community.active.com/blogs/productdev/tags">product_development</category>
      <category domain="http://community.active.com/blogs/productdev/tags">improvements</category>
      <pubDate>Mon, 06 Jul 2009 23:29:55 GMT</pubDate>
      <author>guest</author>
      <guid>http://community.active.com/blogs/productdev/2009/07/06/adding-a-little-zip</guid>
      <dc:date>2009-07-06T23:29:55Z</dc:date>
      <clearspace:dateToText>3 years, 10 months ago</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
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      <wfw:comment>http://community.active.com/blogs/productdev/comment/adding-a-little-zip</wfw:comment>
      <wfw:commentRss>http://community.active.com/blogs/productdev/feeds/comments?blogPost=14565</wfw:commentRss>
    </item>
    <item>
      <title>Dear Consumer</title>
      <link>http://community.active.com/blogs/productdev/2009/06/12/dear-consumer</link>
      <description>&lt;!-- [DocumentBodyStart:0ca71ece-ad8d-4951-ad5c-66dcf8c8edf2] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;Dear Consumer,&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;I&amp;rsquo;d like to address feedback we&amp;rsquo;re received about active.com from our &lt;a class="jive-link-external-small" href="http://active.uservoice.com/pages/6106-active-com"&gt;uservoice forum&lt;/a&gt; and &lt;a class="jive-link-external-small" href="http://search.twitter.com/search?q=active.com"&gt;Twitter&lt;/a&gt;.&amp;#160;&amp;#160; I know I&amp;rsquo;ve written a few posts here already but thought it appropriate to take the time to introduce myself before diving in.&amp;#160; I&amp;rsquo;m the Director of Product Development for what we internally call &amp;ldquo;Web Properties&amp;#8221;.&amp;#160; This includes half of www.active.com, results.active.com, search.active.com, community.active.com, coolrunning.com, sportspower.com, laxpower.com, developer.active.com and a slew of services that support these products.&amp;#160; My job is to oversee a team of developers and quality assurance engineers administratively and architecturally.&amp;#160; My team and I work closely with Product Management who&amp;rsquo;s job it is to prioritize features and bugs and communicate important information with the rest of the company.&amp;#160; I came on board in February, 2008 with a background as an Enterprise 2.0 guy (I co-authored &lt;a class="jive-link-external-small" href="http://www.amazon.com/Enterprise-2-0-Implementation-Aaron-Newman/dp/0071591605/ref=sr_1_12?ie=UTF8&amp;amp;s=books&amp;amp;qid=1197036261&amp;amp;sr=8-12"&gt;this book&lt;/a&gt;) and Management and Technology consultant where I talked to large companies about how best to leverage social media (Web 2.0).&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;In 2006 a bunch of smart people (Tim O&amp;rsquo;Reilly, Martin Fowler, John Musser from Programmableweb) met to define &lt;a class="jive-link-external-small" href="http://www.eaipatterns.com/ramblings/45_web20.html"&gt;attributes of Web 2.0&lt;/a&gt;, and these attributes highlight a positive mental shift in the approach to developing web-based products.&amp;#160; The first of the six attributes they identified was &amp;ldquo;Do one thing well&amp;#8221;; stay single-purposed.&amp;#160;&amp;#160; Looking at the current active.com homepage it&amp;rsquo;s hard to tell what we&amp;rsquo;re trying to get you to do.&amp;#160; We have information about events.&amp;#160; We also have links to articles and blog posts produced by our Content team.&amp;#160; And we have ads (gotta pay the bills somehow).&amp;#160; We have a lot of purposes manifested on that page.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;I have a passion for Web 2.0 and believe firmly that web properties should focus on you, the consumer.&amp;#160; The fourth attribute the group defined was &amp;ldquo;Encourage participation&amp;#8221;.&amp;#160; To-date we haven&amp;rsquo;t always done a good job there.&amp;#160; We have a lot of very interesting information that could help runners discover other runners &amp;ndash; to make you want to connect with other like-minded athletes - but we&amp;rsquo;re not exploiting the data to that end&amp;#8230;yet.&amp;#160; We do have a strong Community team that oversees community.active.com where it is easy to participate.&amp;#160; But we haven&amp;rsquo;t presented a clear path for you to understand that this option is available to you after you&amp;rsquo;ve registered for an event or when you&amp;rsquo;re planning your events for the year.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Web 2.0 preaches &amp;ldquo;Honest voice over Corporate speak&amp;#8221;, and in following this spirit I wanted to address some of the feedback we&amp;rsquo;ve received over the past few months. We do get a lot of positive feedback, such as &lt;a class="jive-link-external-small" href="http://twitter.com/dkirkward/statuses/2034843177"&gt;this&lt;/a&gt; "@activenetwork love active.com and use it for the races i sign up for. any opinion on my idea for sunblock+running? &lt;a class="jive-link-external-small" href="http://twurl.nl/wrws3h"&gt;http://twurl.nl/wrws3h&lt;/a&gt;", and our page view metrics seem to indicate that people like using our site.&amp;#160; But here are some not so positive things people have said.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;1. &lt;a class="jive-link-external-small" href="http://active.uservoice.com/pages/6106-active-com/suggestions/183331-most-ridiuculous-site-i-have-"&gt;Most Ridiculous Site I have (seen)&lt;/a&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;&amp;ldquo;Pardon me but your site is the most ridiuculous site I have ever used. It is not only confusing, it is difficult to navigate. Please hire a pro to re-organize the site, otherwise we "Active" people will be forced to use a crappy monopoly like ticketmaster to preregister for events.&amp;#8221;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;This is fair, in part, as we&amp;rsquo;re not giving you clear direction as to what we want you do to on our site.&amp;#160; Regarding the half of www.active.com that I oversee technically, we&amp;rsquo;re working to make navigation more intuitive and consolidate the site&amp;rsquo;s purpose to make things much clearer for you.&amp;#160; We&amp;rsquo;ll be launching the redesign in Beta in the next few months and will be looking for user feedback at that time.&amp;#160; &lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;We&amp;rsquo;re also working on a new registration platform (the part of the site I don&amp;rsquo;t oversee) that will improve user experience significantly when it comes to race registration.&amp;#160; That product isn&amp;rsquo;t scheduled to be released for several months, but I&amp;rsquo;m excited about what I&amp;rsquo;ve seen so far.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;2. &lt;a class="jive-link-external-small" href="http://active.uservoice.com/pages/6106-active-com/suggestions/83179-fix-the-unsubscribe-link-on-your-e-mails-unsubscribe-me"&gt;Fix the Unsubscribe Link on your e-mails. Unsubscribe me&lt;/a&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;&amp;ldquo;you send out unwanted e-mails and then your unsubscribe link doesn't work so you tell people they can write to an address to unsubscribe. I don't think so. Fix your link!!!!&amp;#8221;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Our unsubscribe links do work, but in most cases only unsubscribe you from that specific newsletter.&amp;#160; Generally speaking, unsubscribing to newsletters is a complaint we receive often, and I understand how this can be frustrating.&amp;#160; Soon we will be releasing a new page on www.active.com where you can view all of our newsletters, view those you&amp;rsquo;ve been subscribed to, and either A) opt-in to more or B) unsubscribe from each.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;3. &lt;a class="jive-link-external-small" href="http://twitter.com/SKDickey/statuses/2043411000"&gt;Dear Active.com, Know what are not events? Tshirts and running/relay teams. Why are they showing up in my event searches? Me&lt;/a&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;We know that search.active.com is far from perfect, and we set out at the beginning of the year to deliver a significantly enhanced search experience on active.com.&amp;#160; While still in early alpha, we&amp;rsquo;re expecting to unveil the new search.active.com in Q4, and will reach out to a handful of you when we release our closed Beta for feedback.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;4. &lt;a class="jive-link-external-small" href="http://twitter.com/cpi013/statuses/2043114032"&gt;Active.com is SNEAKY SNEAKY! Watch out for the $59.95 charge on your account&lt;/a&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;When you sign up for a race you have the option to opt-in to &lt;a class="jive-link-external-small" href="http://www.active.com/activeadvantage/"&gt;Active Advantage&lt;/a&gt;&lt;span&gt; &amp;ndash; a program that provides discounts on race registration and other products.&amp;#160; And that program costs $59.95 annually.&amp;#160; To be fair, the &amp;ldquo;opt-in&amp;#8221; checkbox used to be automatically checked (a year or so ago, so it was an &amp;ldquo;opt-out&amp;#8221; checkbox), and we received a lot of complaints like this one.&amp;#160; But that&amp;rsquo;s no longer the case, and you have to check the box to be signed up.&amp;#160; Regardless, if you think you were erroneously signed up for Active Advantage, &lt;/span&gt;&lt;a class="jive-link-email-small" href="mailto:support@active.com"&gt;support@active.com&lt;/a&gt;&lt;span&gt; can always help you out.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;I&amp;rsquo;m excited about how far active.com has come, and for where we will be in the near future.&amp;#160; We have a bunch of new features and enhancements (such as improved page load times) in development now that I, as a Web 2.0 enthusiast, find enticing.&amp;#160; More to come on these enhancements as they become available.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Regards,&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Jeremy Thomas&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:0ca71ece-ad8d-4951-ad5c-66dcf8c8edf2] --&gt;</description>
      <category domain="http://community.active.com/blogs/productdev/tags">active</category>
      <category domain="http://community.active.com/blogs/productdev/tags">feedback</category>
      <category domain="http://community.active.com/blogs/productdev/tags">product_development</category>
      <category domain="http://community.active.com/blogs/productdev/tags">improvements</category>
      <pubDate>Fri, 12 Jun 2009 21:38:21 GMT</pubDate>
      <author>guest</author>
      <guid>http://community.active.com/blogs/productdev/2009/06/12/dear-consumer</guid>
      <dc:date>2009-06-12T21:38:21Z</dc:date>
      <clearspace:dateToText>3 years, 11 months ago</clearspace:dateToText>
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