Based on what our analytics tools tell us, many of you go straight to what we call our "event details" pages on active.com. These pages are designed to showcase information about, say, a 10k, to help you decide if you want to register or not (check out the event details page for the Niantic Bay 10K, for example).
We think there's a lot that can be improved about this page. Namely A) it's design, B) the speed at which it loads, and C) its lack of focus on, well, you. So we're starting into a sequence of updates that will spice things up bit. Here's a preview of what's coming in the first update.
It's got a completely re-vamped look and feel. We've also modified the reviews system, making it so people who review an event also rate it on a scale of 1 - 5 (using our fancy stars).
Future releases will include Youtube and Flickr integration as well as a host of other goodies. But look for this update in the next month or so!
Predominantly people use our site to find events to participate in. Events like the or the Turkey Trot in Cartersville, GA. We have over 300,000 relevant events in our system. And by relevant I mean things that have recently happened or will be happening in the near future. Past events are archived and are a lot harder to find in our system, but we're working to fix this.
For example, the San Diego Rock 'n' Roll Marathon happens every year. Yet if you search through our system you'll only find next year's event (and possibly last year's). But what did people say about the event in 2004? Was it well run by the event organizer? What was the weather like?
Linking data from past events is one of the projects we're working on in our Directory Initiative. You'll be able to understand what people have said about previous occurrences of an event and can make a better decision about whether or not you'll participate this year.
Oh yeah and we're also working to make our event details pages load faster. Right now we receive a YSlow score of 'F', which we're not proud of. But I can say things are in the works in our prototype environment that will give us a better score. Changes will be rolled out incrementally, as we're touching several areas to "lighten the payload".