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Brooks Sports Honored for Green Efforts

Posted by Active Giselle on Dec 4, 2008 12:00:44 PM

Leading running company honored for environmental stewardship and eco-friendlier technology

 

BOTHELL, Wash. - (December 2, 2008) - Performance running

company Brooks Sports, Inc. has been honored with three Mother Nature-approved

industry awards. Footwear News, the leading trade publication for the

entire footwear industry, awarded Brooks its 2008 Green Award, while top

running publications Runner's World and Trail Runner gave public high-fives

to Brooks' eco-friendlier technology, BioMoGo. Runner's World presented

Brooks and BioMoGo with its 2008 International Green Award and Trail Runner

planted its first-ever Sprout Award on BioMoGo for "Best Green Innovation."

 

 

 

"At Brooks, we believe runners care about the

environment and we need to reduce our impact whenever possible,"

said Jim Weber, president and CEO of Brooks. "We haven't figured

it all out, but we're working hard at providing a more sustainable running

experience, and these awards confirm we're taking steps in the right direction."

 

 

 

Footwear News 2008 Green Award: The leading footwear

trade publication trumpets Brooks' efforts to be more sustainable, which

include eco-friendlier technologies like BioMoGo and HPR Green, waste-reducing

manufacturing practices like Compression Molded Preform (CMP), and shoe

boxes made from 100-percent recycled paperboard and non-toxic, soy-based

inks. Footwear News will present the Green Award to Brooks on Wednesday,

December 3, at the publication's 2008 Achievement Awards Breakfast. All

Achievement Award winners are also featured in the magazine's annual FN

Achievement Awards issue, on newsstands today.

 

 

 

Runner's World 2008 International Green Award: Presented

to a technology or company that best addresses the environmental impact

of running, the leading running magazine's International Green Award has

only been awarded twice in the past three years-both times to Brooks.

This time it was to honor Brooks' Trance™ 8, which launched in July

2008 with the inclusion of BioMoGo, the first-ever biodegradable running

shoe midsole. BioMoGo is designed to break down 50 times faster than traditional

Ethylene Vinyl Acetate™ (EVA) midsoles, saving 29.9 million pounds

of landfill waste over a 20-year period. Brooks' revolutionary midsole

stole the green spotlight at Runner's World's 2008 International Shoe

Summit in November.

 

 

 

Brooks previously took home the Runner's World Innovation

Award in 2006, for its pioneering use of HPR Green-an environmentally

friendly, non-petroleum based outsole rubber-in combination with its use

of CMP technology in its manufacturing process. This manufacturing process

reduces material waste by more than 50 percent, while increasing material

consistency. CMP also saves steps and time, reducing labor and energy

outputs.

 

 

 

Trail Runner 2008 Sprout Award: BioMoGo also grabbed

Trail Runner's Sprout Award for "Best Green Innovation" in its

December "Green" issue, available on newsstands now. New in

2008, the Sprout Awards recognize a race director, company, community

leader, and innovation that have made remarkable steps to achieve environmental

and social consciousness during the year. Trail Runner's editors feel

BioMoGo will have "a direct impact on reducing landfill waste"

and applaud Brooks' open-source stance with the technology.

 

 

 

For additional information about BioMoGo and other

environmental stewardship programs from Brooks, visit: www.brooksrunning.com/greenroom

 

 

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