Newton Running, the makers of the innovative Gravity shoes , have introduced a new eco-friendly shoebox that is made of 100 percent recycled material and eliminates the need for tissue paper.

Environmental Leader has more on how Newton has joined other shoe companies in adopting more environmentally-friendly practices. They also report that Newton will include a pair of socks and a reusable shoe bag packed within the shoes to help them hold their form.

Photo courtesy of TheDieline.com