[Sebastian Telfair gets paid|http://www.flickr.com/photos/53034700@N00/127100189/] Originally uploaded by eteamz photos. </span></div>
German shoe company Adidas made news today by signing an 11-year deal with the NBA to be the official uniform supplier for the league. Financial details weren���t disclosed���but we can assume it was quite a bit-- as Adidas is preparing to purchase Reebok for the low-low price of 3.7 billion dollars. Click here for the whole story.
What might be lost in this fact is that companies like Adidas and Nike are largely responsible for the influx of high school athletes declaring for the NBA draft. Many players, such as Sebastian Telfair, only decided to ���skip college��� after signing a deal with Adidas. And oftentimes the money athletes make from endorsements, especially in basketball, easily outpace the money they make from the actual team contract.
So the question remains���do you think shoe companies represent too large an influence in youth sports (especially basketball)? Or do you think it���s an unavoidable consequence of a league where eighteen year-olds are welcome to join the professional ranks?