I just read an expression of thanks from Nike regarding Imus' ignorant comments directed towards Rutgers women's basketball team. It's probably the best approach I've seen and worth sharing:

Nike

Thank you, ignorance.

Thank you for starting the conversation.

Thank you for making an entire nation listen to the

Rutgers team's story. And for making us wonder what other great stories we've missed.

Thank you for reminding us to think before we speak.

Thank you for showing us how strong and poised 18- and 20-year-old women can be.

Thank you for reminding a sports nation that another basketball tournament goes on in March.

Thank you for showing us that sport includes more than the time spent on the court.

Thank you for unintentionally moving women's sport forward.

And thank you for making all of us realize that we still have a long way to go.

Next season starts 11.16.07