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1247 Views 1 Reply Latest reply: Aug 21, 2011 1:44 PM by Phenom70
94Fifty Rookie 3 posts since
Aug 11, 2011
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Aug 11, 2011 8:17 AM

Player Skill Development: The Next Generation

With the expansion of AAU and club basketball beyond the summer, it has become difficult to get young players to concentrate on developing skills because of the constant desire to get exposure. Compounding the issue, many coaches are restricted from working with their players in the off-season. The result has been that shooting and ball-handling skills have taken a huge hit.

“The explosion of off-season basketball in the mid 90’s and early 2000’s began what we saw as a trend of overall skill erosion in the U.S.,” said Mike Crowley, Founder of 94Fifty Sports Technologies, “and after speaking to hundreds of coaches at the high school and college level, our observations were confirmed. This was a more than a trend; it was a growing concern at all levels.”
The overwhelming feedback 94Fifty received from coaches was a need for a new way to communicate with and motivate young players to develop their skills. This new generation of players has become accustomed to instant, objective feedback, and it’s becoming less and less
effective for these kids to simply hear an opinion; coaches need concrete, objective evidence for both the player and parent to understand that skills need constant work, and that constant work delivers measurable results.
A Faster Way to Build Versatility and Depth
94Fifty’s Total Skill Measurement product utilizes tiny motion sensors embedded inside the ball that wirelessly transmit data to a laptop to quickly
measure and diagnose shooting or ballhandling skills during a series of short skill tests. “We give coaches a whole new way to hold players accountable for their own practice time.” said Crowley. 94Fifty quickly allows players to see objective results about their skill and then show them exactly what they have to do to improve. “Our customers see immediate and long-term results. Coaches now have a way to maximize player potential literally from the first minute that new talent enters the program.”
Using the ball as a skill measuring device tells coaches and trainers a lot about how well the player can consistently handle or shoot the ball, providing output on things like shot release speed, shooting arc, backspin for shooting, or for ballhandling things like how many bounces the player can do without losing the ball, left hand vs. right hand deficiencies, and dribble force. All of these metrics have been tested on thousands of players and are proven to be key indicators of skill level and muscle memory development – key ingredients for success on the court.
Coaches serious about player development are taking notice. With an impressive list of top college and high school programs as customers,
the Company continues to show that athletes at all levels almost always have skill deficiencies. Jim Baron, head men’s basketball coach at the University of Rhode Island and four-time Atlantic 10 Coach of the Year, has witnessed the results first hand for his program. “94Fifty is one of the most powerful tools I’ve seen for creating player accountability and skill development.”
Results from every skill test are instantly available for review in the gym, and then uploaded to an online account where the entire team is ranked, personalized workouts are created, skill videos are provided to address weakness, and the history of every test is displayed. Players also receive their own online account so that they can always be on the same page as the coach about what skills need the most attention and track their own improvement. The system is shipped with two sensor basketballs, a laptop with the necessary software, and online accounts
to store the data. To learn more about how to make 94Fifty a part of your success, visit 94Fifty at the website below.

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