Budgets are tightening. The economy is stagnating. Competition is building. Fear is spreading. And uncertainty is growing. Staying positive doesn't mean you ignore this reality. Rather it means you stay positive and take positive action in spite of this reality - regardless of how bleak the talent may seem. Now is a time to get back to basics, zoom focus on the fundamentals, grow your team, gain market share on relationship building and seize the opportunity. Yes, opportunity. Despite what you have been hearing now is a great opportunity for you and your team to create lasting success.
Study history and you'll find that a lot of people and teams made a name for themselves and grew their prosperity during recessions and downturns. These successful people and organizations all shared similar characteristics and took similar actions to thrive while others merely tried to survive. These success stories offer a blue print we can follow to thrive during tough times. They show us what is possible if we are willing to stay positive, repel fear, and take initiative. In this spirit, here are five characteristics and actions you can take to help your team thrive right now.
Refuse to Participate in the Down Times - Teams and coaches that thrived during past rebuilding years continued to go about their business as usual regardless of the conditions. They stayed positive, worked hard and focused on taking actions to grow and harvest relationships. Focus on fundamentals as usual and while others allow fear to paralyze them you will charge forward and move ahead of your competition.
Increase Marketing - It may seem counter intuitive to spend more resources on marketing but with so many people and organizations cutting back on these expenses this is a great opportunity to build your team, expand your presence and gain market share in relationship building. Players will still be investing in your coaching philosophy and they will buy-in from those who they trust. This is a great time to win new player loyalty.
Innovate - Just as the phoenix rises from the ashes, great ideas and new chances are born during hardships. GE, Disney, and Microsoft were all born during recessions. I believe when times are tough we are more open to new ideas, new products and new ways of doing things. For example, smart coaches and administrative leaders should be working on new approaches and infrastructure that will lead your program into the future.
Become a Talent Magnet- If you are a leader or manager there is no better time to find, attract and hire the best talent. Focus on strengthening your core staff now and you’ll be in a great position to capitalize when the talent rebounds.
Think Big, Take Action-Consider that both the Empire State Building and the Golden Gate Bridge were built during the Great Depression. Now is a time to think big, create your vision and take action. With more people living in fear and fewer people taking initiative the rewards and recognition will be greater for those willing to work hard and dedicate themselves to building a great program. As we know, there is no substitute for hard work and now is a time where those with a positive attitude and great work ethic will shine.
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