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159 Views 0 Replies Latest reply: Feb 20, 2014 12:34 PM by adamheimann RSS
adamheimann Legend 523 posts since
Apr 17, 2013
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Feb 20, 2014 12:34 PM

Fighting the Witching Hour for Sugary Cravings

Los Angeles, CA – 2/20/2014

Every person on a diet has good and bad days, or moments ofweakness when they reach for unhealthy meals or snacks, but recent research hasshown that there may be a time when we’re more prone to bad decisions.  Seasonal Berries released a study that showedmost people are likely to reach for and crave unhealthy foods in the lateafternoon/early evening hours. 

Afternoon cravings appeared to be the most common ones in astudy conducted in the U.K., showing that at least one-third of people giveinto their cravings for junk food such as chips, cake, or chocolate, during theafternoon hours.  There are numerousfactors that can contribute to this, including workplace practices, stress, anda common dip in energy that happens at this time of the day.

Many blame other people when it comes to their diet failures– unsupportive partners providing snacks or not offering supportive mealoptions, co-workers who bring in snacks and have them easily within reach, orjust a general malaise and lapse in energy that comes after a long day at workcan be reasons we reach for sugary sources of energy.

“Sticking to a diet, for some people, can be tricky andunderstanding that 4:12pm is the time people crave sweet and unhealthy snacks,means that you should be prepared for this so you don’t ruin a diet plan,”Nutritionist Dora Walsh advises.  Heradvice is to prepare foods and snacks the night before to help fighttemptation, and to keep an eye on portion size or find low-calorie snacks tokeep hunger satiated during this time.

Making sure the body is adequately hydrated is another wayto keep cravings satisfied, and if work is having a special treat day perhapstaking a break and heading out for a little fresh air during that time is awise choice.  This will also help reducestress levels, which can also make fighting sugary cravings easier.

 

About Expert Brand

                                                                                         

ExpertPerformance is a vertically integrated manufacturer of Performance Apparel. Wehave been making products both domestically and overseas for more than twenty years.Expert has been a leading innovator in the design and development of smartfabric technology to create and manufacture fashionable, high quality,functional garments for the active lifestyle, athletic, and sportswear markets.Our line of basic and specialty products cater to the needs of distributors,decorators, and retailers. We are proud to offer profitable opportunities toyou, our partner.

 

Formore information, visit Expert Brand’s website at http://expertbrand.com.

 

Media Contact

Adam Heimann

Director of Marketing / Media & PR

(786)266-9555

adam@expertbrand.com

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