Have you heard of Rundercover? Its goal is to motivate people to go running by playing the hero in an interactive story. So while you're running, you hear the story and need to interact (jump, speed up, spin around) to solve challenges.
What do you think of that? Would you play it?
There is currently a Kickstarter campaign out - please support it if you like the idea.
ACTIVE is the leader in online event registrations from 5k running races and marathons to softball leagues and local events. ACTIVE also makes it easy to learn and prepare for all the things you love to do with expert resources, training plans and fitness calculators.