Just took a peek at their mapping functionality...

Really nicely done - gives total ascent/descent for the ride, lets you add points to the map to give directions where clarification may be necessary, and add other points of note (bike shops, hospitals, etc)... You can also annotate the ride with a general description, photos, general road condition, etc. etc ...Compared to g-map pedometer, I'd give this website the nod for mapping ease and features... at least from a cyclist perspective.

Reg.

As far as I can tell, individual usage would be free like Cool Running. They'd make money off advertising, plus possibly charge for any commercial accounts (say a local bike group or bike shop wanted to maintain a membership or group page).

The two people that seem to be founders are both software engineers, so it looks like they've got a lot of the know-how to implement the underlying technology to the maps - etc. I really was impressed at first use of the mapping - There seems to be a slight kink to the elevation map - as it's displayed in meters at the moment for both distance and height - but they said they'd fix that soon. Also - they were going to add some sliding tracker to elevation, so you could follow it en-route (slide the tracker across the elevation bar, and a marker woud appear on the map to show exactly where the hill was).

At any rate - yeah, I've got a slight personal interest in seeing if these guys do well, although I really don't know them that well beyond working on the same engineering team in the long ago past - but it's pretty cool to be able to add some input as they develop the site from the ground up.

Reg.