active network espn
Click to view tammee324's profile Rookie 4 posts since
Jul 9, 2007

Jan 25, 2007 2:00 PM

Flat Out! Help a student out!

Im a college student working on a project for a marketing class and need some fan feedback about a phrase I've been hearing a lot of.

What does the phrase "Flat Out" mean to you in the context of running and other sports? Where have you heard it used? What does it make you think of? Would you wear a T-shirt or some other athletic apparel with this phrase printed on it?

Thanks,
tammee
Click to view gsrounds's profile Rookie 2 posts since
Jul 9, 2007
1. Jan 25, 2007 4:28 PM in response to: tammee324
Flat out means you are exactly that, running flat out or at full throttle. A flat out run is usually a sprint for the finish.
Click to view mushin_1's profile Amateur 8 posts since
Jul 9, 2007
2. Jan 25, 2007 4:53 PM in response to: tammee324
tammee324,

gsrounds is absolutely right. "Flat Out" is a full throttle, pedal to the metal run to the finish line. It comes from down deep inside yourself. To me, in the context of another sport other than running, flat out would be giving it your all. If it is football, it would be giving everything you have to every play. If it is golf, give 100% of yourself to every hole. So on and so forth. There could be several really compelling marketing and advertising schemes based around this "Flat out" thought. Good luck.
Click to view matlombardi's profile Pro 93 posts since
Jul 9, 2007
3. Jan 26, 2007 7:31 AM in response to: tammee324
When I saw the post I assumed that you had an injury.
Click to view Joe_H1's profile Community Moderator 1,074 posts since
Jul 9, 2007
4. Jan 26, 2007 9:04 AM in response to: tammee324
yep what they said it means "ball to the wall" sure I'd wear the shirt but may depend on the material and price and color of the shirt
Click to view Jay Silvio's profile Community Moderator 1,653 posts since
Jul 9, 2007
5. Jan 26, 2007 11:30 AM in response to: tammee324
"Flat out" means 100% (a common example is the phrase "a flat out lie" which means the statement is entirely untrue). In running, "flat out" implies putting forth maximum or total effort.
Click to view gsingjane's profile Expert 41 posts since
Jul 9, 2007
6. Jan 26, 2007 1:20 PM in response to: tammee324
Ummm this really isn't a snark but what struck me (funny) about your t-shirt idea was the comments that might come up to a woman wearing this shirt. Depending on how that person is built, various things could be said... I think that unintended double entendres are sort of a no-no in the marketing biz?

Jane in CT
Click to view buckeyegal67's profile Rookie 1 posts since
Jul 9, 2007
7. Jan 27, 2007 7:08 PM in response to: tammee324
Ditto on the above....I definitely don't want to call any more attention to my "flat" status!
Click to view irungrl's profile Community Moderator 149 posts since
Jul 3, 2007
8. Jan 27, 2007 8:53 PM in response to: tammee324
um, yeah I agree with Jane on this one too!
Good luck with your class project.