Why did Active.com buy CoolRunning if they were in the market for a totally different demographic? Didn't they investigate their purchase?

So if it wasn't the users and accounts they wanted (the number of CR accounts has to be nearly nothing compared to the numbers of Active registrants), what exactly did Active seek to gain by making this purchase? The CR software certainly wasn't cutting edge. All the features of CR and the Clubhouse were easily obtainable by Active through other, less destructive, means. A chatroom or other old CR features could have been easily obtained, even by downloading shareware, and built into the site for little cost.

Which leads me to only one conclusion: Since there wasn't anything material to be gained by the purchase, Active did what other large software companies have done to remain successful (Active started as a software producer for race and event management): they bought the competition in order to eliminate the competition. They have no interest in our community, or in our past, or in what happens to us as users in the future. They just want us gone.