I don't know why we think we matter this much.
We are a flux commodity. The ebb and flow in our social network has been forced here, but it's really just a ripple in the big picture for Active.com. Users come and go from and to sites all the time and the spaces unhappy customers leave here will fill in again with the tide. In a virtual world, we all boil down to user traffic on a server, little blinking lights. The users who stay will adjust to the interface and new users will fill in the flocks pretty seamlessly.
We're not individuals; we're potential consumers of the advertisers' products. Sure, we're making noise now and Active.com could do well by making some user interface changes and modifying the log program to be a better end use product, but how much does it really matter to them? Do the few irate CoolRunners make a significant difference to their financial reports?
I''d say the whole effect is not more than a minor blip that was probably already foreseen in their takeover forecast.
It's really all just 'forward progression', the big power machines harvesting the almighty dollar with the new social marketing scheme.