I know it's still winter, but many folks are already planning for the upcoming sports season, finalizing schedules and selecting gear. There is a new product available that you need to be aware of.

I am writing about the Instant Shade Awning (www.instantshadeawning.com). This is a portable retractable awning that provides instant shade and UV protection with Grab and Go convenience. Just throw it in the van, and you're off. Once at the field you can attach it to a fence or to the luggage rack of your van. No more hours of enduring blazing heat to watch your children play ball!

This awning is the best invention since the hoola hoop. Indeed, it has won numerous awards, including the Gold Medal prize from INPEX 2005 as the Best New Recretional Product. Yet, it remains largely unknown because of the company's size and limited resources.

So, back to the original question: How does a cool product become a fad? Your comments are greatly appreciated.