I ran XC and played baseball & football when I was in school (not too long ago). Let's face it. As sad as it may be, XC will never dethrone football as the most popular sport in America. What do many Americans do on Saturdays and Sundays? Attend or watch football games! Varsity Blues, Remember the Titans, Friday Night Lights...this is life for a massive population of high schoolers in America. XC will always remain in the shadows of American athletics behind football, baseball, and even basketball.
Doesn't mean it's an easier or less cool sport. It's just American culture. And not all footballers are cocky jocks and not all XC are shining examples either. Let's not stereotype.
Just my $0.02.
And for the record...IT IS more important to be able to out-run, out-bike, and out-swim your opponent than to be able to run a few 40-yard sprints and squat 500 pounds.
"Never stop exploring. If you're not constantly pushing yourself, you're leading a numb existence."
-Dean Karnazes