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Brooks Run Happy University

Posted by TriFitRacing on Feb 16, 2011 3:25:27 PM

What do a ring master and a human Jesus lizard have to do with running? No, not the Bay to Breakers though good guess… Brooks Run Happy University is the common thread.

Last year saw the birth of the Brooks Run Happy University, a program open to those who purchase a pair of Brooks shoes.  The program offers anyone from beginners to elite runners a community to join of like minded runners .  The goal is to provide resources and tools to support runners in their running journey and educate them on anything and everything running -  from nutrition to training advice.

In 2010 Brooks also rolled out their Run Happy Cavalcade of Curiosities -   a custom double-decker bus featuring all things carnival.  “The Brooks Cavalcade of Curiosities brings to life our passion for running and our ‘Run Happy’ ethos in a new and captivating way.  Ultimately, runners receive expert advice on their running technique and are recommended the perfect shoe for their stride, but all is skinned in a celebratory and fun way,” said Brooks Vice President of Marketing Dave Larson.  The carnival on wheels made its debut at the Rock ‘n’ Roll Marathon in San Diego and the tour has since brought entertainment and education to towns all across the nation following the Rock ‘n’ Roll Marathon series.

“Let’s face it, no one loves using a porta potty on race day,” said Dyana Berger, Marketing Programs Manager for Brooks Running.  So at each Rock ‘n’ Roll event Brooks offers a very unique experience for those who purchase more than $150 of Brooks gear at the expo – entry into the RunHappy VIP restroom trailers, which means hot running water, flush toilets, and a few extra goodies, including GU Chomps.

So why use a porta potty when you can have the VIP bathroom treatment thanks to Brooks?

So next time someone asks you, “run happy?” your affirmative answer might mean more than you had once thought.

To learn more about Brooks Run Happy University or follow the tour go to www.runhappyu.com or follow it on Twitter (@brooksrunning) and Facebook (www.facebook.com/brooksrunning).

Tri Fit Racing

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