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    <title>beststretch.com blog</title>
    <link>http://community.active.com/blogs/beststretch</link>
    <description>Stretch-EZ Gets Marketing Makeover With New Agreement Between&#xD;
5Suns, LLC. and Tactical Marketing</description>
    <pubDate>Thu, 05 Jun 2008 13:10:19 GMT</pubDate>
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    <dc:date>2008-06-05T13:10:19Z</dc:date>
    <item>
      <title>Before You Hit The Shower...</title>
      <link>http://community.active.com/blogs/beststretch/2008/06/05/before-you-hit-the-shower</link>
      <description>&lt;!-- [DocumentBodyStart:478f9efe-39cb-4286-a29b-3c5952bad4c3] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;h2&gt;&lt;span&gt;Stretching is a powerful part of any exercise program. Here's why - and how - to include stretching in your fitness routine.&lt;/span&gt;&lt;/h2&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt; &amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Benefits of stretching&lt;/strong&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Regular stretching is a powerful part of any exercise program.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt; &amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;ul&gt;&lt;li level="1" type="ul"&gt;&lt;p&gt;&lt;strong&gt;Stretching increases flexibility.&lt;/strong&gt; Flexible muscles can improve your daily performance. Tasks such as lifting packages, bending to tie your shoes or hurrying to catch a bus become easier and less tiring.&lt;/p&gt;&lt;/li&gt;&lt;li level="1" type="ul"&gt;&lt;p&gt;&lt;strong&gt;Stretching improves range of motion of your joints.&lt;/strong&gt; Good range of motion keeps you in better balance, which will help keep you mobile and less prone to injury from falls - especially as you age.&lt;/p&gt;&lt;/li&gt;&lt;li level="1" type="ul"&gt;&lt;p&gt;&lt;strong&gt;Stretching improves circulation.&lt;/strong&gt; Stretching increases blood flow to your muscles. Improved circulation can speed recovery after muscle injuries.&lt;/p&gt;&lt;/li&gt;&lt;li level="1" type="ul"&gt;&lt;p&gt;&lt;strong&gt;Stretching promotes better posture.&lt;/strong&gt; Frequent stretching keeps your muscles from getting tight, allowing you to maintain proper posture and minimize aches and pains.&lt;/p&gt;&lt;/li&gt;&lt;li level="1" type="ul"&gt;&lt;p&gt;&lt;strong&gt;Stretching can relieve stress.&lt;/strong&gt; Stretching relaxes the tense muscles that often accompany stress.&lt;/p&gt;&lt;/li&gt;&lt;li level="1" type="ul"&gt;&lt;p&gt;&lt;strong&gt;Stretching may help prevent injury.&lt;/strong&gt; Preparing your muscles and joints for activity can protect you from injury, especially if your muscles or joints are tight.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;&lt;span&gt;Stretching essentials&lt;/span&gt;&lt;/h2&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;- Target major muscle groups.&lt;/strong&gt; When you're stretching, focus on your calves, thighs, hips, lower back, neck and shoulders. Also stretch muscles and joints that you routinely use at work or play.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;ul&gt;&lt;li level="1" type="ul"&gt;&lt;p&gt;&lt;strong&gt;Warm up first.&lt;/strong&gt; Stretching muscles when they're cold increases your risk of injury, including pulled muscles. Warm up by walking while gently pumping your arms, or do a favorite exercise at low intensity for five minutes. Better yet, stretch after you exercise - when your muscles are warm and more receptive to stretching.&lt;/p&gt;&lt;/li&gt;&lt;li level="1" type="ul"&gt;&lt;p&gt;&lt;strong&gt;Hold each stretch for at least 30 seconds.&lt;/strong&gt; It takes time to lengthen tissues safely. Hold your stretches for at least 30 seconds - and up to 60 seconds for a really tight muscle or problem area. That can seem like a long time, so keep an eye on the clock or your watch. Then repeat the stretch on the other side. For most muscle groups, a single stretch is often enough if you hold it long enough.&lt;/p&gt;&lt;/li&gt;&lt;li level="1" type="ul"&gt;&lt;p&gt;&lt;strong&gt;Don't bounce.&lt;/strong&gt; Bouncing as you stretch can cause small tears in the muscle. These tears leave scar tissue as the muscle heals, which tightens the muscle even further - making you less flexible and more prone to pain.&lt;/p&gt;&lt;/li&gt;&lt;li level="1" type="ul"&gt;&lt;p&gt;&lt;strong&gt;Focus on a pain-free stretch.&lt;/strong&gt; Expect to feel tension while you're stretching. If it hurts, you've gone too far. Back off to the point where you don't feel any pain, then hold the stretch.&lt;/p&gt;&lt;/li&gt;&lt;li level="1" type="ul"&gt;&lt;p&gt;&lt;strong&gt;Relax and breathe freely.&lt;/strong&gt; Don't hold your breath while you're stretching.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;How often to stretch is up to you. As a general rule, stretch whenever you exercise. If you don't exercise regularly, you might want to stretch at least three times a week to maintain flexibility. If you have a problem area, such as tightness in the back of your leg, you might want to stretch every day or even twice a day.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;h2&gt;&lt;span&gt;Know when to exercise caution&lt;/span&gt;&lt;/h2&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;You can stretch anytime, anywhere - in your home, at work or when you're traveling. If you have a chronic condition or an injury, however, you may need to alter your approach to stretching. For example, if you have a strained muscle, stretching it like usual may cause further harm. Discuss with your doctor or a physical therapist the best way to stretch.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Here is a product that is endorsed by physical therapists visit: &lt;a class="jive-link-external-small" href="http://www.beststretch.com/"&gt;www.beststretch.com&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt; &amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:478f9efe-39cb-4286-a29b-3c5952bad4c3] --&gt;</description>
      <category domain="http://community.active.com/blogs/beststretch/tags">running</category>
      <category domain="http://community.active.com/blogs/beststretch/tags">fitness</category>
      <category domain="http://community.active.com/blogs/beststretch/tags">marathon</category>
      <category domain="http://community.active.com/blogs/beststretch/tags">stretching</category>
      <category domain="http://community.active.com/blogs/beststretch/tags">flexibility</category>
      <category domain="http://community.active.com/blogs/beststretch/tags">stretch-ez</category>
      <category domain="http://community.active.com/blogs/beststretch/tags">beststretch</category>
      <category domain="http://community.active.com/blogs/beststretch/tags">after-workout</category>
      <pubDate>Thu, 05 Jun 2008 13:22:45 GMT</pubDate>
      <author>guest</author>
      <guid>http://community.active.com/blogs/beststretch/2008/06/05/before-you-hit-the-shower</guid>
      <dc:date>2008-06-05T13:22:45Z</dc:date>
      <clearspace:dateToText>4 years, 11 months ago</clearspace:dateToText>
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      <wfw:comment>http://community.active.com/blogs/beststretch/comment/before-you-hit-the-shower</wfw:comment>
      <wfw:commentRss>http://community.active.com/blogs/beststretch/feeds/comments?blogPost=8552</wfw:commentRss>
    </item>
    <item>
      <title>Stretching Product</title>
      <link>http://community.active.com/blogs/beststretch/2008/06/04/stretching-product</link>
      <description>&lt;!-- [DocumentBodyStart:beb09cac-0569-4e32-86b4-147987f3bb79] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Tactical Marketing recently signed an agreement with 5Suns, LLC. to promote its product the Stretch-EZ, developed for athletes to safely and effectively stretch their legs, lower back, and hips to increase flexibility, prevent injury, and optimize physical potential. &lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Since Stretch-EZ was launched in 2006, thousands of people have felt the products positive effects backed by recommendations from physical therapists and endorsements from a variety of running organizations.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Greg Bennett, PT, DSC, MS of Excel Physical Therapy said "In particular, we have found that the hamstring/piriformis/sciatic and the gastrocnemius/soleus/plantar facia stretching are effective. As important, our patients find the device easy to use and therefore&amp;#160; more likely to use it." &lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;In addition to physical therapists, magazines such as INSIDE TEXAS RUNNING (&lt;em&gt;February 2008 issue&lt;/em&gt;) reviewed Stretch-EZ and wrote "Our testers were very surprised at how deep a stretch they could achieve with the Stretch-EZ. One tester with chronically tight calves remarked that his calves were a little sore a day after using the product-something the tester never experienced from any stretching routine previously."&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt; "I've never been this excited about representing a product before, everyone that has used the Stretch-EZ loves it. It's just a matter of taking it out into the marketplace and letting customers try it," said Mark Hess of Tactical Marketing.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Tactical Marketing has also added a guarantee program.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt; "We are putting a plan in place to allow people to purchase the product from the website and if they are not happy with it simply return it for a refund," said Hess.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt; &amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Tactical Marketing also plans on attending expos, marathons, triathlons, and other events throughout the U.S. to market the product.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;"We are taking the product on the road to meet our customers. I want every athlete in the country professional and amateur, to try this product just one time." Hess said. "I know they'll like it."&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt; &amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;For more information about individual or group sales, visit the Tactical Marketing Stretch-EZ website at: &lt;a class="jive-link-external-small" href="http://www.beststretch.com/"&gt;http://www.beststretch.com/&lt;/a&gt; &lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt; &amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;ol&gt;&lt;li level="1" type="ol"&gt;&lt;p&gt;# #&lt;/p&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:beb09cac-0569-4e32-86b4-147987f3bb79] --&gt;</description>
      <category domain="http://community.active.com/blogs/beststretch/tags">stretching</category>
      <pubDate>Wed, 04 Jun 2008 20:31:54 GMT</pubDate>
      <author>guest</author>
      <guid>http://community.active.com/blogs/beststretch/2008/06/04/stretching-product</guid>
      <dc:date>2008-06-04T20:31:54Z</dc:date>
      <clearspace:dateToText>4 years, 11 months ago</clearspace:dateToText>
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      <wfw:comment>http://community.active.com/blogs/beststretch/comment/stretching-product</wfw:comment>
      <wfw:commentRss>http://community.active.com/blogs/beststretch/feeds/comments?blogPost=8543</wfw:commentRss>
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