i love my asics and i just got my third pair today. i have now had 1 pair of 2120's and this is my second pair of 2130's. hooray! they're super cute and much more colorful than the last two pairs which were strictly blue-gray-silver-and white. so exciting. i can't wait to try them out this week!
from the chairman himself (Chairman - Kiyomi Wada): http://www.asics.com/aboutus/index_B.html
"ASICS Corporation started as a manufacturer of sports shoes founded in
Kobe in 1949. Our founder, the late Kihachiro Onitsuka aimed to promote
sound growth of the young generation through sports.
origin of the company name "ASICS" came from the famous phrase by a
Roman lampoonist named Juvenails, "Mens Sana In Corpore Sano" ("If you
pray to God, you should pray for a sound mind in a sound body") and
took the initial letters of the phrase, changing the "Mens" to "Anima"
which gives more of an active nuance of the mind."
Sound mind. Sound Body. Long live Asics.