The idea of social networking has gained a mass of attention in recent years. This has come about from both a social and a business perspective and is evident through the popularity of websites such as Facebook, MySpace, LinkedIn and Bebo to name but a few. The scale of social networking can be seen by its usage with Facebook having over 80 million members worldwide. More recently there has been the introduction of industry specific social networking sites. This article will review social networking from this perspective and will discuss the usage of social networking within the sport and exercise area.
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