Formerly known as Dones, Betfred was established in1967 by Peter and Fred Done. Today, Fred Done (who likes to call himself the'Bonus King') chairs the company and plays an active role in promoting theBetfred brand.
Like many well established bookmakers, Betfred startedout as a chain of betting shops, with Done gradually expanding from North WestEngland. Telephone betting was introduced in 2002 before Betfred.com waslaunched in 2004, with Betfred going online - and going global.
Betfred are now the world’s biggest independentbookmaker and can boast a turnover of £1.5billion. The firm were the first tooffer daily early price races in the UK and currently sponsor the World SnookerChampionships held every year at the Crucible in Sheffield.
Betfred is owned and operated by Petfre (Gibraltar)Limited. Licensed by the Government of Gibraltar and regulated by the GibraltarRegulatory Authority, Petfre is committed to maintaining the core values andethos of the Betfred brand.
Betfred.com offer great odds on a range of sports,with horse racing and football (especially Manchester United - Fred's team!)covered in great deal. A number of other sports are also well covered by Fredand his team.
Since going online in 2004, the Betfred website hasimproved massively. Betfred.com now offer a slick, easy to navigate websitewhere in-play betting on major sporting events every day, and bettingpromotions are regularly available for both new and existing customers. There'smore to Betfred than sports betting, however. As well as their sportsbook, Betfred.comis home to casino, live casino, poker, bingo and games.
There's also an excellent mobile betting serviceavailable, with Betfred.com available for iPad and iPhone, and a full, in-depthmobile betting service available for smartphone users. Betfred Mobile is aconvenient way to bet with Betfred via your mobile phone, no matter where youare or when it is.
There are no downloads required if you use theBetfred WAP site, and simply entering betfred.com into your phone’s browserenables you to access your betting account on the move. The site is simple andeasy to use and as customers are still betting with Betfred.com, all of theirweb bonuses and promotional offers apply BetfredBingo also offer excellent customer service, with a Live Chatfacility available in addition to telephone and email support.