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82 Views 0 Replies Latest reply: Dec 27, 2013 10:04 AM by adamheimann RSS
adamheimann Legend 523 posts since
Apr 17, 2013
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Dec 27, 2013 10:04 AM

How Fashion Affects Fitness Motivation

Does the clothing we wear on a daily basis have an effect on the waypeople think and act?  According to astudy done in 2012, the answer is yes. Researchers who conducted the study came up with the term “enclothedcognition” to describe the various mental changes a person undergoes whenwearing certain styles of clothing.


During the course of the study, participants were asked to performattention related tasks, with half the group being dressed in a lab coat andthe other half dressed in normal attire. Participants clad in a lab coat performed significantly better on thetests than those wearing everyday clothing, showing how a symbolic meaning weassociate with clothing can translate into a change in our behavior.


How does this affect fitness levels or motivation?  If a person dresses the way they feel ahealthy person would dress, this can translate into motivation for them tobegin engaging in physical activity, or eating better.  Certain types of clothing are associated withcertain activites as well, meaning if someone wanted to feel more confident ina new yoga class they should invest in yoga style clothing.  The same for running, volleyball, or anyother activities a person wishes to start.


With athletic clothing making a splash on the mainstream fashion market,it’s important to note the effect it has on our psyche.  With constant encouragement to become moreactive in order to improve the health of everyone, this shift to stylish,comfortable athletic clothing offers both comfort and confidence inside andoutside the gym. 


Expert Brand has all the performance apparel to make running or walkinga pleasant activity. The website has a great selectionand is easy to shop. Use the Expert10 at checkout to save.


About Expert Brand


Expert Performance is a vertically integratedmanufacturer of Performance Apparel. We have been making products bothdomestically and overseas for more than twenty years. Expert has been a leadinginnovator in the design and development of smart fabric technology to createand manufacture fashionable, high quality, functional garments for the activelifestyle, athletic, and sportswear markets. Our line of basic and specialtyproducts cater to the needs of distributors, decorators, and retailers. We areproud to offer profitable opportunities to you, our partner.


For more information, visit Expert Brand’s websiteat


Media Contact

Adam Heimann

Director of Marketing / Media &PR


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