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436 Views 0 Replies Latest reply: Mar 24, 2014 3:26 AM by adamheimann
adamheimann Legend 522 posts since
Apr 17, 2013
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Mar 24, 2014 3:26 AM

Exercise Motivation from Memories

Los Angeles, CA – 3/24/2014

Memory can be a powerful trigger for motivation.  Remembering fun times out with friends canlead a person to engage in more social events, or bringing up a memory of anillness that occurred after eating certain foods can increase aversion toeating them again.  Recent research fromthe University of New Hampshire found that bringing up memories of positiveexperiences during exercise can actually motivate a person to become moreactive.

Participants in a study conducted by University researchers were askedto recall positive memories around exercise. When the memories were recalled, these participants showed higher levelsof subsequent exercise engagement than with other participants who were notprompted to recall memories.  A thirdgroup was asked to recall negative memories associated with exercise, and theiropinions and intentions were also added into the survey.

At the end of the study, all the participants were asked to rate theirfuture intentions to continue exercising, and eight days later they completedanother survey explaining how much physical activity they had engaged in duringthe prior week.  Not only had the positivememory group engaged in more exercise during the week, but the negative memorygroup had also engaged in more exercise than the group who weren’t given anyprompts. 

Overall, the positive memory prompt group exercised the most out of thethree groups surveyed, but this study offers insight into how memory canmotivate and increase the amount of time individuals spend investing in theirhealth and wellness. 

About Expert Brand


ExpertPerformance is a vertically integrated manufacturer of Performance Apparel. Wehave been making products both domestically and overseas for more than twentyyears. Expert has been a leading innovator in the design and development ofsmart fabric technology to create and manufacture fashionable, high quality,functional garments for the active lifestyle, athletic, and sportswear markets.Our line of basic and specialty products cater to the needs of distributors,decorators, and retailers. We are proud to offer profitable opportunities toyou, our partner.


Formore information, visit Expert Brand’s website at


Media Contact

Adam Heimann

Director of Marketing / Media & PR


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