Too, based on my father's advice, go for the gusto. Purchase the most expensive bike you can reasonably afford since you plan to stick with the sport. Your equipment can make the difference between liking or disliking your time on the bike. Of course, that will depend on how much time you'll be spending on the bike. I purchased mine with a Century ride in mind. I need comfort and light weight. I'm going to be on that bike for several hours at a time.

As for a "deal". 1. Well, to begin, educate yourself on the bike you want. Go in to the store with knowledge; knowledge is power. 2. Join the bike club prior to purchasing your bike, often times bike shops give discounts to club members. (Usually within a radius of the shop.) 3. Depending on when you need the bike, Fall seems to be a good time to start buying the current year's model. At that time of year, just before the gift-giving holiday, the new models are due to arrive at stores so the existing inventory has to be sold. 4. Right out ask for the "discount', the worse they can do is say "no". 5. Without a doubt there are benefits to purchasing your bicycle from a reputable establishment a. they'll typically have good customer service including lifetime tune-ups or something to that effect. b. in case there are any warranty questions, there'll be someone there for you. However, don't shy away from looking on Craig's List. Sometimes there is a deal to be had. I just personally sold a Giant mountain bike with less than 200 miles on it, for $125 on CL.

Have fun, look out for drivers and enjoy the ride!

I've been road cycling consistently since 2006 and am amazed that I finally found a sport I could stick to, has helped me lose weight and is a ton of fun all at the same time.

My recommendation would be to purchase a "step up" if you intend on owning the bicycle for 3+ years. That said, remember that purchasing the bike includes purchasing several required accessories like a bicycle helmet, cycling shorts, etc. - that needs to be included in your numbers when you're considering how much you can afford.

If you've found a bicycle shop that is attentive to your needs, I'd reward them with your business. Remember that you're not just purchasing as bicycle, you're creating a new relationship with a shop that will be involved with adjustments to your bicycle, upgrades, etc.

Good luck!

Justin