What: Focus groups to discuss your running and media habits. This focus group is designed for individuals who are fitness runners, those who run less than 25 miles per week and purchase approximately 1 pair of running shoes per year
Additionally, you will complete a diary about your media habits. The diary will be completed for one day (either Wednesday September 24th or Saturday September 27th)
Incentive: A gift certificate for a free pair of running shoes (worth over $100) will be provided as an incentive to those who participate in the focus group and complete a diary. Food will also be served at the focus group
Where: The office of Zenith Optimedia (media agency) located at 375 Hudson Street, New York, NY 10014. 10^th ^Floor Boardroom
When: Monday, September 29th or Monday October 6th from 6:00-8:00pm
Focus group dates are first come, first serve, so to secure your spot and confirm your participation please reply back to Karissa.firstname.lastname@example.org with your preferred date. Also, please include in the e-mail how many miles per week that you run and how many pairs of running shoes per year you purchase.
Additionally, the diary that you complete must be returned 1-2 business days after completion. To complete the diary you will need to print out a copy and return it by dropping it off at our Manhattan location or faxing it to 212-479-9423.
We hope to see you at the focus groups and we look forward to discussing your running interests!