Los Angeles, CA (12 June 2009) – yikes ID, Inc., this week introduced its first

collection of identification products designed to change the way

cyclists, runners, and triathletes protect themselves while training.

Yikes ID’s innovative personal emergency identification

gear allows athletes to easily include their ID when they workout

because only yikes ID’s 'attach once, always there' tags integrate into

equipment athletes already use: helmets, shoes, bicycles. "Let’s face

it, accidents happen!" said Bruce Temesy, Founder and CEO of yikes ID,

Inc. "Competitive cyclists and runners don’t want to remember to wear

their identification every time they train, nor do they want to wear

products that aren’t part of their normal attire. They’ve asked for

streamlined identification that’s always there and yikes ID has

delivered!"

“Iam acutely aware of how important the timely gathering of vitalinformation can be when confronted with an emergency situation.”</span>

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The yikes ID Helmet tag

is a highly visible identification that integrates into the design of a

rider’s helmet by attaching comfortably to the fitting system or chin

strap. MSRP: $12.99. The yikes ID Shoe tag

easily attaches to one’s running or hiking shoe laces. MSRP $13.99.

These custom laser engraved yikes ID tags are the industry’s lightest

IDs so performance isn’t impacted. Most importantly, EMT/First

Responders quickly recognize the tag’s purpose so if an athlete is

injured, they will be promptly identified and receive treatment based

on their vital medical needs, while affording friends and family

immediate notification.

"I am acutely aware of how important the timely gathering of vital

information can be when confronted with an emergency situation." Said

Frank G. Piersol, LAPD Deputy Chief, Retired. "I would not consider

leaving home without my yikes ID."

"No road must go untraveled on my bike or trail unexplored on my runs". said Wendy Ingraham, Pro Triathlete with 9 Ironman wins and 10 Top 10 Hawaii finishes.  "I love keeping my training fresh and adventures. This is made possible knowing if anything ever happened to me I could be identified with my yikes ID tag.  It puts my husband at ease knowing that he would be contacted right away and my important information is at hand to medical emergency personal."

To buy your yikes ID, go to http://www.yikesid.com

About yikes ID, Inc.

yikes ID, Inc. is headquartered in Los Angeles, California. Its

Founders are avid cyclists and runners who understand first hand the

importance of having visible ID in order to receive prompt medical

attention. Yikes ID is also a proud supporter of Livestrong Foundation.

Visit http://www.yikesid.com  for more details.